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论文作者:英语论文论文属性:作业 Assignment登出时间:2012-05-23编辑:tinkle点击率:2667
论文字数:2570论文编号:org201205231426222515语种:英语 English地区:英国价格:$ 22
关键词:grey marketspriceproductKPMG
摘要:Grey market refers to the market distribution channels where to sell the brand commodity without authorization of the trademark owner. What is more, different from black market selling fake and low-quality products, grey market focus on the sales and production of products authorized and recognized by the brand owners.
代写英语论文题目:代写老师根据要求自定
论文语种:英文
您的研究方向:市场管理
是否有数据处理要求:否
您的国家:中国
您的学校背景:英国北安普敦大学
要求字数:2000字/篇
论文用途:mba 作业
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明: Reference一定要正确。不得少于20个。并且要在文章中标出。请代写老师注意雷同率问题。
代写要求里给了写作要求和评分标准,请代写老师仔细阅读。随后我将会发一些我们老师上课时的课件,给代写老师参考。
代写英语论文Mitigating against the risk of ‘grey markets’
1.0 Introduction
Grey market refers to the market distribution channels where to sell the brand commodity without authorization of the trademark owner. What is more, different from black market selling fake and low-quality products, grey market focus on the sales and production of products authorized and recognized by the brand owners. In grey markets, the products are with genuine https://www.51lunwen.org/mba/ trademark, what these products lack is that they are sold in unauthorized market (Dina S. (2009)). A latest survey conducted by KPMG and Anti-grey Market Alliance Cooperation shows,computers and its related products received the most serious negative effect from the grey market. Take the figures or statistics for example; the grey market can realize the sales income up to 400 million dollars for IT products every year.
Table of the content:
1.0Introduction 3
2.0Grey markets 3
2.0How to use the 4ps to reduce gray market 4
2.1 How to use “place” to eliminate or reduce the likelihood of ‘grey markets’ emerging 4
2.2 How to use “product” to eliminate or reduce the likelihood of ‘grey markets’ emerging 5
2.3 How to use “price” to eliminate or reduce the likelihood of ‘grey markets’ emerging 6
2.4How to use “promotion” to eliminate or reduce the likelihood of ‘grey markets’ emerging 8
3.0Conclusion 10
4.0Reference 11
3.0Reference
Chris S.,(2008), Smart Cards, Tokens, Security and Applications, pp. 347-379
Dina S.(2009), The Mazzel Ritual, pp. 79-118
Enrique B., Joaquin A-M, Inés K.and Natalia V.,(2010),Neural Computing & Applications,19(1), pp.1-11
Giancarlo P, (2008), Sustainable Development and Environmental Management, 5(5), pp.301-315
Simon M., (2011), Crime in the Art and Antiquities World, 1(1), pp.69-85
Steve T.,(2009),Journal of Industry, Competition and Trade, 9(3), pp.219-232 https://www.51lunwen.org/marketing/2011/1202/0939138593.html
S. Tempest, C. Barnatt and C. Coupland, (2008), The Silver Market Phenomenon, 5(1), pp243-255
Tom V.B.and Annelies B., (2006), European Journal on Criminal Policy and Research, 12(3-4), pp.299-323