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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2013-01-24编辑:caoyanting点击率:4082
论文字数:13000论文编号:org201301241338559961语种:英语 English地区:中国价格:$ 88
摘要:这是一篇硕士研究生论文,文章首先介绍了咖啡的历史,然后调查的方法对英国剑桥地区消费者选择咖啡厅的影响因素进行数据分析,最后总结出重要的影响因素并提出咖啡厅提高购买率的建议。
Table of content 目录 Page
________________________________________
Chapter 1: Introduction绪论
1.1 history of coffee.............................................................5
1.2 Research Objective............................................................6
1.3Dissertation structure.......................................................7
Chapter 2: Literature Review文献综述
2.1 An introduction to Marketing of Starbucks....................................8
2.2. PEST Analysis..............................................................11
2.3 Competitive Environment (Porter’s five forces).............................13
2.4 Starbucks tactical preference...............................................15
2.5 Individual behaviour and social interactions................................15
2.6 Customer Relationship Management ..........................................18
2.7 Ethical consideration.......................................................21
2.8 The proposed hypothesis....................................................22
Chapter 3: Methodology方法
3.1 Research Objectives........................................................23
3.2 Research Design............................................................24
3.3 Research Methods...........................................................24
- Sample......................................................................24
- Questionnaire design........................................................25
- Data Collection.............................................................26
- Ethics....................................................................27
Chapter 4: Survey Results and discussion调查结果与讨论
4.1 The formula....................... ....................................28
4.2 Hypothesis testing and the analysis.......................................31
4.3 Discussion of the key findings............................................37
Chapter 5: Conclusion结论
5.1 Conclusions................................................................39
5.2 Further Research...........................................................41
5.3 Recommendations............................................................42
Chapter 6: Bibliography参考书目................................................44
Chapter 7: Appendices. 附录....................................................47
Chapter 1: Introduction绪论
________________________________________
1.1 History of coffee咖啡的历史
Coffee has been popular throughout its history to an extent where it has inspired and sustained more than one legend. 咖啡在其整个历史时期都很受欢迎,在一定程度上,它更具鼓动性和持续性。Regardless of coffee’s origins, there is no doubt that by the 16th Century it was a widespread and popular beverage throughout the Middle East. 无论咖啡的起源在哪,到16世纪,它是整个中东地区一种普遍和流行的饮料,这是毫无疑问的。When the first coffeehouse opened in London in 1652, customers were confused by the new drink from Turkey—hot, bitter, and black as soot. 当第一个咖啡馆于1652年在伦敦开设是,客户对这种来自土耳其的又热、又苦、像煤烟一样黑的新饮料感到很困惑。But those who tried coffee were soon won over, and more coff本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。