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论文作者:英语论文网论文属性:作业 Assignment登出时间:2012-06-19编辑:Sam xu点击率:4035
论文字数:1500论文编号:org201206192052213504语种:英语 English地区:英国价格:$ 22
摘要:本文主要从Marketing In Service Sector分析,由英国作业之英语论文代写策划组提供。
本文主要从Marketing In Service Sector分析,由英国作业之英语论文代写策划组提供。
论文题目:marketing
论文语言:英语论文 English
论文专业:marketing
字数:1500
学校国家:英国
是否有数据处理要求:否
您的学校:business foundation
论文用于:Pre Undergraduate Assignment 本科预科作业
补充要求和说明:
Write a report ( 1500 words)
Analyse how marketing has changed with the growth of the service sector
Explanation of what the service sector is with examples. Comparables with manufacturing and other sectors.
Chose one business
Explain what the business is
Compare their approach to the 4Ps
For the tertiary business, analyze its 7ps
Analysis of why the service sector has grown, giving examples and comparable statistical data.
Analysis of the conflicting theories regarding marketing in the service sector, including market https://www.51lunwen.org/aozhoudxassignment/2012/0612/2155279556.html orientated and customer orientated theories. An explanation of these theories, with examples.
Analyse the importance of people in service management
Explain why people are important in the service sector
Give case study analysis to evidence your theories.
Use comparables with other sectors
Analyse people in the service sector with clear theories established.
Marketing In Service Sector
1. Introduction
2. Service sector and related classification
2.1 The definition of service sector
2.2 The classification of industry
3. Comparison of marketing between service sector and other sectors
3.1 The introduction of SonyCorporation
3.2 The different way of marketing in different industries
3.3 Marketing in the tertiary business according to 7ps
4. The reason for the growth of service sector
4.1 The increasing of Demographic
4.2 The change of social demand
4.3 The development of economy
4.4 The influence of politics
5. Theories of service sector marketing
5.1 Customer oriented theory-4Ctheory
5.2 Market oriented theory
5.3 The conflicts of these theories in marketing in service sector
6. Conclusion
7. References
Marketing in Service Sector
1. Exclusive summary
The main purpose of the report is to analyze the marketing in service sector. The report is consist of definition of related concepts and theories, the different between service sector and primary industry and secondary industry in marketing, and also the driving force for the development of service sector.
Service sector is growing fast. It is influenced by the many factors, such as the increasing of demographic, the change of social demand, the development of economy and the influence of politics. The different characteristics of the sector determined different marketing strategy. When make clear the influencing factor and the differences, it is easy to handle the marketing in service sector.
2. Introduction
The development of technology and economy offers modern people more choice when dealing with their life. The tertiary industry is one of the progresses that make human life more convenience. Nowadays, the competition of tertiary industry is fierce, and many companies are take measures to attract new customers and maintain old ones. Marketing strategies in primary industry and secondary https://www.51lunwen.org/marketing/ industry has matured. When applied to service sector, the effect of marketing seems to be good. Different with primary industry and secondary industry, the service sector 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。