Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-12编辑:felicia点击率:33119
论文字数:15339论文编号:org201506082049123839语种:英语 English地区:新加坡价格:免费论文
关键词:
摘要:这是一篇marketing类硕士毕业论文,主要论述了关系营销在零售业种的重要作用。
Recruitment Markets - This is also called as Employee Markets. Employment is becoming a part of an organization. It is a market related task so that it maintains the relationship with educational institutions, labor unions and recruitment partners. From the above discussion it can be stated that Recruitment Marketing plays an important role in developing the organization. The performance of the company can be improved by recruiting the best employees.
Influence Marketing - It is closely linked with the decision-making department within the organization because it influences the relationships in the organizations internally as well as externally. This market consists of different types of sub markets like stockholders, government agencies and consumer associations (Soren Hougaard and Mogens Bjerre, 2003). Thus, it also considered as an important marketing model in the organization because well defined decisions are useful for the company to get more profits.
Supplier Markets - In recent years, improving the relationships with the suppliers is considered as a great deal in the organizations. Every organization need to maintain contain the relationship with suppliers because marketing system approach contains downstream as well as upstream activities. This approach matched with the developments within the Supply Chain Management (SCM). Supplier Markets deals with the supplier issues in the organization (Soren Hougaard and Mogens Bjerre, 2003). Hence, it is necessary to maintain the relationship with the customers to get the mutual benefits in the organization and every marketing business needs long term relationships to improve the performance of the markets.
2.4 Creating and implementing the relationship marketing strategies
According to NORMANN, R. and RAMIREZ, R. Marketing strategies provide the intellectual frame work, conceptual models and governing ideas that allow company mangers to identify the opportunities for bringing value to the customers and for delivering that value at a profit (cited in Helen Peck, Martin Christopher and Adrian Payne, 1999, pp. 407). These strategies are helpful for a company to define its business and links together. Relationship marketing implies relationship between the customer and buyer. Traditional marketing approach is based on management of the so-called marketing mix and relationship marketing rather than management of the stakeholder domains.
Marketing strategies and planning approaches are influenced in the retail business environment. The relationship marketing values emerge from customers and consumer values. These customer and consumer values are an impact of various elements like people, process and proactive (personalized) services. People are the essential pa本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。