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论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-04-22编辑:Cinderella点击率:5448
论文字数:1323论文编号:org201504181205168544语种:英语 English地区:加拿大价格:免费论文
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摘要:本文是一篇关于市场营销的文章,研究了国外流行的联盟网络营销营销方式及改进建议。
LinkShare provides a web-based suite of tools and services and a pay for performance program. Linkshare provides access to a large number of advertisers who offer programs to affiliates. Advertisers also have access to a large group of publishers who are looking for affiliate marketing opportunities. Advertisers make money by selling services and products. Publishers make money through site traffic and the promotion of advertisers. Advertisers pay publishers a commission in exchange leads and sales as a result of these promotions.
AssocTrac is an affiliate management solution that enables online businesses to start and run their own affiliate program. The program allows advertisers an easy way to mange thousands of affiliates. Most tasks are automated. Affiliates can have personalized admin pages. User-based cookies are used to give affiliates credit for future purchase. In addition, publishers can make money with a tiered- based program, which allows them to grow their affiliate programs more rapidly.
Kitguy Website
Kitguy.com offers visitors access to hundreds of do-it-yourself project kits and plans like dollhouses, desks, sailboats, etc. Instead of looking in the back of popular magazines for these kits ¡V they all can now be found in one easy place. Kitguy uses affiliate programs link the visitor to manufactures¡| kits, plan, and other products. According to Rosalik, ¡§At KitGuy, I offer the core service - all kinds of information and links to all kinds of kit manufacturer website ¡Vbundled with links to many related products and services like tools, supplies, home decorating, etc. If, for example, KitGuy can get over $6 - on the average - from one out of 100 visitors (¡§visitor-to-sales conversion rate¡¨) - then KitGuy can drive millions of visitors to the site at 5 cents per visit - or a cost of $5 per 100!¡¨ (R. Rosalik, EBUS 520 lecture, January 23, 2006).
Kitguy.com and similar websites shows that affiliate marketing is significant as to how commerce occurs on the Internet. There are now many merchants who use affiliate marketing to grow their business. The e-business model shows that commerce is more than just transactions but visitor behavior.
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