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re automatically qualify to Recent Graduate Account which allows them to get student loans from the bank. And when the customer starts to work they can go for any of the current or savings account facility offered by the bank. As the customer advance in his career he begins to save for his own family, and saves for their own children's education. Customer board ahead a number of savings strategy and scheme, and eventually Lloyds Banking Group offer Customer pension plan. Customer can take loan, mortgage. In this way the bank does business with customers throughout their whole life. But before that Lloyds needs a clear strategy to retain customer and to make a long term relationship with customer. And it leads the overall customer loyalty.

Lloyds talks very theoretical things about calculation of customer lifetime value, which is very general but even they do not do this effectively. The researcher agrees with Lloyds that it is not easy to estimate cost over the purchasing of the customer. And also it is very difficult to estimate the likelihood that the consumer will depart in every prospect year. But Lloyds has a very sophisticate customer segmentation technique. If Lloyds effectively practice CRM and discover knowledge of their customers by collecting information from data warehouse and meetings with customer, it is not impossible things to estimate. North American banks are very efficient to calculation of customer lifetime value; even they are very effective in CRM practice. They follow CRM Matrix, which is based on customer lifetime value theory. Lloyds should consider this matrix. It is used to settle on what priorities should be given in the customer segmentation of an organisation. To make sure an effective Customer Relationship Management practise, bank should have a segmentation of customer, which holds high profitability and low profitability as well as long term customer and short term customer.

Lloyds Banking group bring most of the customer segment by using different channels. But Lloyds is not using any networking site to bring any customer segment. Using social networking site is becoming important. The nature of 21st century is that customers and the business models essential to meet up the customer's requirements. And it has become more and more important strategy and technology for Customer Relationship Management execution. Social networking platform allows organisations to communicate and interact with customers. This latest Customer Relationship Management process allows organisation to make devoted communications channels with consumers. Submit queries, track order and so on can do by customers through their networking site.

Lloyds Banking Group takes help from CRM for marketing, sales and supported system which is supported by Dr. Robert Shaw (1999). According to Dr. Robert Shaw “looking Customer Relationship Management as integrating the performances of sales, marketing and service to attain a common goal. Lloyds Banking Group feels it is not only looking for its internal environment that is including management goals. But it is also closely monitors its external environment, multi channel environment (new technologies), competitors and satisfaction of customer. This is theoretically compared with Sehrif (2002) “to fight with newly ri本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。