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摘要：本文是一篇市场营销留学论文。当今世界，全球化和多样化已经成为其主要特点。在全球化贸易中，客户和消费者都接受过良好的教育，见多识广，消息灵通。这在一定程度上增加了公司和组织之间的竞争。竞争提升了客户的议价能力和交换能力，能更高效更快速地选择最好的产品和服务。本文简要分析时代竞争中客户关系的特点和影响力。

lso refines the total data and indicates if anything is not to the mark.

The next and fifth position is known by roll out campaign which executes the campaign on a large scale and the last stage is the measurement; it is determines measurement taken from the track branch performance and also measure the response, determines the campaign profitability.

Figure 5.1: the marketing campaign procedure in addition to software biased it. Customer retention

Lloyds has realized that generating new customer has some associated costs. These includes cost of advertising, following up, sales demos, travel and meeting cost etc. but retaining of a customer can minimize those associate cost as the customer is already aware of bank's processes and can predict a certain quality of output.

Lloyd's customer retention strategy is discussed as follows:

The following lifecycle has shown that in different time period different customers has contributed to the business.

New

The largest group of customer retention strategies that has been implemented in the new division of the consumer lifecycle is on boarding. On boarding is the process of attach a customer with an organisation and make them sure that their personal data is correct. Through this customer knows the products they have purchase and how to rapidly get in touch with the administration.

It has been found out that those customers who are properly on boarded will stay with the company for a longer period of time and will spend more money than other customers.

Existing

Lloyd's retention strategy to retain their existing customer is to classify different type of consumers (silent abrasion, perfect and discontented) and then create an appropriate plan to change the behaviour.

The customers in silent attrition are those, who have still an account in the bank but they are not using that account at this moment. For example, credit card account, a customer may have his account in the bank but he is not using his credit card. And for these customers the bank determines why they are no longer using the products and generate initiative to change their performance.

Exiting

Exiting consumers are those, who have taking place the procedure of moving their industry to a different organisation or are in the process of considering the move. The first step of bank customer retention strategies is to identify the segment those particular customers are from.

Request for loan payouts details may be consider as an indicator of customer's move.

To retain those customers the bank has need to recognize the product go down sequence, i.e. the command in which consumers drop their products before they leave. And with the help of these information Lloyds creates an valuable consumer maintenance strategy to objective those consumers.

Exited

Winback tactic is meant at recapture consumers that have gone from the establishment. Bank's customer retention strategy is the most本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。