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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2014-08-14编辑:felicia点击率:30359
论文字数:15150论文编号:org201408140855573358语种:英语 English地区:中国价格:免费论文
关键词:市场营销包装设计消费者行为颜色选择consumer behaviourcolourpackaging
摘要:本文是一篇市场营销留学论文。产品要想获得市场成功,第一眼引起消费者注意的就是包装设计,特别是包装的颜色选择,包装专业人员熟知消费者的心理需求,才能使这些产品更容易引其消费者的注意。本文简要分析产品包装中色彩选择的重要性。
When being confronted with too much choice of packaging options for new or current products, packaging professionals need to look at the package through the consumer's eyes.
Certain colours evoke certain emotions and send out meanings. When used correctly, the colour scheme could noticeably boost a product's sales .If ever a colour scheme is used incorrectly, the product could end up failing and not being sold.
We also found out that colours do not possess the same meanings in all cultures. By performing some type of basic research on the preliminary design, packaging professionals will be able to have a better idea of what will and will not work for certain people.
Finally, with competition among brands so close, packaging professionals need something to differentiate them over the competition.
By following these simple guidelines, package colour can be that edge.
At the end of the design process, we will have a package that will stand out, rise above the competition, and keep the consumer faithful to the brand.
ith Prime Minister Gordon Brown pledging his support for the Daily Mail's newspaper crusade against the humble plastic bag and Marks & Spencer to start charging customers 5p a bag, ethical and environmental initiatives are once again at the forefront of national debate.
Nearly 80% of the British public are taking steps to become more responsible consumers, driven by environmental and ethical concerns. As headlines over global warming, cheap labour and carbon footprints dominate the press, 77% say they are beginning to change their own behaviour to help safeguard the planet, according to research from brand consultancy Added Value, conducted by Lightspeed Research and Invoke.
While consumers may be changing their own behaviour, it transpires that many expect brands to be committed to social and environmental change as well. Some 80% of British consumers say it is important that the brands they buy are committed to acting in a way that can be considered socially aware or environmentally responsible.
British consumers believe brands can act more responsibly in a number of ways: committing to biodegradable or recycled packaging comes out top, with 78% saying this was important in terms of the brands they buy. 'Brands should ensure their packaging is minimal and recyclable,' one respondent says.
Marketers overwhelmed with how to begin tackling climate change could start by placing the 3 Rs - 'Reduce, Re-use, Recycle' - onto their marketing agenda. Packaged brands are largely responsible for the 30 milli本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。