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Various initiatives in Europe, including the delivery of the first refillable bottles for mineral water in Germany and the further pasteurisable PET bottles for products such as fruit drinks have been adopted

3.4Convenience Packs

Part of the reason for the growth in convenience packs lies in the high profile equipment placement and merchandising programmes of the larger UK soft drink companies. Improved Chilled availability has gone a long way to increase the sales of the convenience packs.

The diversity of outlets continues to remain a powerful contributor to the ongoing expansion of the soft drink market. It is estimated that soft-drinks are sold in over 400,000 outlets through the UK.

4) Global Soft drinks Performance 2007-2008

Up until 2008, the soft drinks industry had benefited along with other FMCG markets from consumers' profligacy. Buoyed by rising house prices, easier access to credit and benign inflationary conditions, people were inclined to raise their spending and put much of this additional expenditure on credit.

In 2008, the soft drinks industry entered potentially its toughest operating environment in recent history. This unfolding landscape created risk, but also opportunity. Value for money will become increasingly important for the consumer across global markets. Crucially, companies will nedd to mitigate risk through astute segmentation and bold investment.

Developed markets continue to hold dominant share of value

Despite being the world's two weakest performing regions in 2008, Western Europe and North Africa continued to account collectively for over half of total global market value.

This highlights one of the big strategic problems for multinational soft drinks players going forward. Specifically, while the second—and -third-thier emerging markets are showing some of the best growth curves, their value impact is still small relative to the developed markets.

Critically, the industry needs to continue investing in its high-value regions while at the same time strengthening positions in emerging -market hot spots.

This will pose a huge challenge during a period of adverse macroeconomic conditions.

5) Consumer drivers

Consumer taste for soft drinks is changing fast; demand is evolving towards healthier drinks and towards other added value benefits. In short, the modern consumer is becoming bored by traditional offerings and is forcing manufacturers to become more innovative.

The modern consumer is also much busier, and unlikely suffer much inconvenience on order to satisfy their desire for a drink. This means that drinks manufacturers are having to re evaluate their distribution networks and refine their understanding of the consumer, in order to ensure that their product is never far away when the consumer m本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。