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In this part, the importance of the external environment analysis of web game developer in the IT industry would be carried out by introduction of the PEST model. And the four aspects are political, economic, technological, and social, which would have great impact on the marketing of the enterprises in the IT industry.

To our common sense that, the history for the web game is less than 15 years. And it has been booming in the past 8 years, with the wide spread of internet and the technique improvement in computer and information. However, it has been known to all that the protection of the technique in the IT industry by law has been as perfect as other industries in human civilization. Thus it makes the fact that, certain kind of the patent in product and technology or the trademark privileges of the product would not be protected. Besides, because of the bottlenecks in the web games, it could be well discussed that, the web games are more all less small to certain extend, especially those with the same theme. (Barr PS. (2004))On the other hand, as a new invention of human being, IT has been changing man’s life in a great extend. And the IT has been benefited for such achievement and got supports for the governments and many other forms funding. (De Houwer et al., (2001))And when the web came turn up, it was aimed at getting people relaxed and got the profits by the equipment that the players would pay for their joy and willingness. However, things turn to another side that, more and more people get addicted in the games, and then got lost in the games.

Thus it leads to the other fact that, when developer wants their game put online, the directors would check on the game itself, whether it is legal in both the core technique and the game. And the political analysis would help the company in drawing venture investment and protection of the product itself. In the aspect of the economic, for the very beginning is whether the industry and the company could earn money, and what the tendency of the economy is in the industry. And then it is followed by the study would make it clear what kind of the games players want to play, and what kind of experiences that they want to have, especially in what case that the player would be willing to pay. (Heim and Field,( 2007))And such case leads to the content of technology, with what that the game would be developed. It always got two opposite sides that, the older would lead to lose of the users while the newer would cost more. Then it is the social impacts, whether the game would contribute more good aspect than the positive aspect to the player, how much that the company could be able to devote to the tax, and how many job offers would be required and supplied.

Above all, the company should do worked the analysis of the external environment out to make sure that the project is feasible in all the aspects of the PEST.

Buying decisionprocess and the impact of internet   购买决策过程和互联网的影响

In this part, the direct target of marketing would be discussed. And it is not difficult to figure it out that, whether buy or not would give a immediate assess of the marketing.

When the buy is struggling whether to pay for the product, the formula of the personal profit from purchase 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。