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A Report to Research Network Marketing in China for the IRICO GROUP CORPORATION [2]

论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2011-05-04编辑:anterran点击率:5232

论文字数:7721论文编号:org201105040940247905语种:英语 English地区:美国价格:$ 44

关键词:ReportResearch Network Marketingin ChinaIRICO GROUP CORPORATION

mpany has 11 subsidiaries and six two-level subsidiaries engaged in the production of display devices, and the CPT's (Color Picture Tube) annual sales volume and market share of China's first in the industry ranks the world top three.
We want to use the new online tendering system business model to establish online bidding platform to serve the IRICO GROUP CORPORATION and optoelectronics related industries throughout the chain provide a 代写留学生论文wider range of parts, raw materials, product sales, and technology transactions, bidding services and networks of trade services, access to e-commerce services.

 

2. Statement of Problem:
With the computer technology and network technology, network marketing has been sweeping the world. In this area, even though China has the world's largest number of Internet users as well as the broad market, but China still lags far behind the United States. Contrast to the U.S. market, analysis of constraints can be broadly drawn three factors that the development of China's Internet market.
Firstly, large chain selling home appliances manufacturers continue to occupy a large number of market shares. In China, the network marketing model in the field of home appliances account for only 1% of the market share. While in the United States, the network marketing model it has more than 11% of market share.
Secondly, Logistics and distribution difficulties are an issue can not be ignored. In China, logistics management, and distribution is still an emerging area yet to be developed. Professional logistics management company little. Many large network marketing company had set up their own logistics management system, but this requires a lot of financial and technical support.
Finally, Technical and management level lags far behind the United States, in the field of network marketing, and now China's pressing shortage relevant work experience and technical expertise talent.

Reference:
1. James A. Tompkins, John A. White, Yavuz A. Bozer, J. M. A. Tanchoco, Facilities Planning, 3rd ed., John Wiley & Sons, Danvers, c2003.
2. David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Kipp Martin, An Introduction to Management Science: Quantitative Approaches to Decision Making, 12th ed., Thomson South-Western, Mason, c2008.
3. Wolfgang Jank and Galit Shmueli, Statistical methods in e-commerce research, Hoboken, New Jersey, c2008.
4. Bohdan O. Szuprowicz, E-commerce: implementing global marketing strategies, SC : Computer Technology Research Corp., Charleston, c1999.
5. Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield, Mary Besterfield-Sacre, Total Quality Management, 3rd ed., Pearson Education, Inc., New Jersey, c2003.
6. Ronald M. Weiers, Introduction to Business Statistics, 6th ed., South-Western, Mason, c2008.
7. Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan, Fundamentals of Corporate Finance, McGraw-Hill/Irwin, New York, c2008.
8. https://www.irico.com.cn/english/gsgk/gs001.jsp (IRICO GROUP ELECTRONICS COMPANY LIMITED Home Website)
9. https://en.wikipedia.org/wiki/Network_marketing


Acknowledgement
My deepest gratitude goes first and foremost to Professor Ghosh, my advisor, for him constant encouragement and guidance. He with stringent realistic attitude in his scholarly work and entrepreneurial spirit to https://www.51lunwen.org/marketing/me has an im论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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