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论文作者:留学生论文论文属性:短文 essay登出时间:2010-08-03编辑:vshellyn点击率:6685
论文字数:2300论文编号:org201008031207576223语种:英语 English地区:中国价格:$ 66
关键词:Integrated marketingcommunicationsmanagement
Analysis and discussion of IMC
Integrated Marketing communications (IMC)
Introduction
Numerous new marketing communication options are today available to marketers due to rapid globalization and the development of the technologies. The process of integrated marketing communication provides new opportunities for advertising agencies and for companies to create added value for their customers.
To reach this purpose we have studied how the IMC campaign-planning process can be describe, this article will discuss the reasons for growth in IMC, and what is the relationship between IMC and brand building.
1 Understanding and analysis of the definition of IMC
2 Discussion of the reasons for growth in IMC
3 Speculation and reasoning on where IMC is going
Reference
[1] Holm, O. (1998), Aspects of Marketing Communication and Operational Concepts in Companies and Organisations, Swedish School of Economics and Business Administration, Helsinki, No. 73,
[2] Carl McDaniel, JR. Roger Gates. Contemporary Marketing Research (Third Edition). Dongbei University of Finance and Economics Publishing House, 1998.留学生论文https://www.51lunwen.org/
[3]Kotler,Ph.,2003.Managementulmarketingului,EdituraTeora,editia a III-a,Bucharest,p.959
[4] Kitchen, P.J., Schultz, D.E. (1997), "Integrated marketing communications in US advertising agencies: an exploratory study", Journal of Advertising Research, Vol. 37 No.5, pp.7-18.
[5] Johnson, G., Scholes, K. (2002), Exploring Corporate Strategy, Prentice-Hall, Edinburgh,
[6] Vossius, G.J. (1990), Elementha Rhetorica, Department of Literature, University of Gothenburg, Gothenburg, Strängnäs, translated by Hansson, S,留学生论文https://www.51lunwen.org/
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