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论文作者:留学生论文论文属性:作业指导 assignment guidelines登出时间:2010-05-20编辑:steelbeezxp点击率:13874
论文字数:500论文编号:org201005201041374057语种:英语 English地区:南非价格:免费论文
关键词:MARKETING AND OPERATIONSBUSINESS MANAGEMENT
* Check your timetable to see which seminar you have been allocated to
Week Week commencing留学作业定做QQ:949925041
Date Theme / Content
1 Feb 1ST
Lecture: Customers, the Marketing Concept and the Marketing Mix
Seminar: Introduction to module, groups and assessment method
2 Feb 8th
Lecture: Contemporary Marketing Issues
Seminar: Different Marketing Contexts: choosing an organisation to study
3 Feb 15th
Lecture: Customer Behaviour
Seminar: New Product Development:
Developing a new soft drink and positioning it in the market place
Briefing on the Group Presentation
4 Feb 22nd
Lecture: Organisational Customer Behaviour
Seminar: Positioning your new product
5 March 1st
Lecture: The Marketing Environment
Seminar: Pricing your new product
6 March 8th
Lecture: Basics of Market Research
Seminar: Researching your Market
7 March 15th
Lecture: Market Segmentation
Seminar: Who are your customers?
8 March 22nd
Lecture: The Brand
Seminar: Growing brand equity
Monday 29th March– Friday 16th April Easter holiday
9 April 19th
Lecture: Quality and Customer Care;
Seminar: Quality management and quality control
10 April 26th
Lecture: Marketing Communications
Seminar: The promotions mix
11 May 3rd
Lecture Services marketing
Seminar Assessment workshop
Deadline for report assessment 12.00 noon
Friday May 7th 2010
12 May 10th Presentations: actual dates & times to be confirmed
13 May 17th Presentations: actual dates & times to be confirmed
14 May 24th Presentations: actual dates & times to be confirmed
A copy of all presentation slides and any other supporting material should be handed to the tutor immediately after the presentation.
3.3 Module Outline
4. ASSESSMENT留学作业定做QQ:949925041
4.1 Components of Assessment
This will be in two parts. Students must satisfy the examiners that they have made a serious attempt to pass all parts. Any student awarded a mark of less than 20% for the module will be deemed not to have made a serious attempt and will be denied, as per University Regulations, the opportunity of a re-sit.
In total the assessment is equivalent to 5000 words of written work for each individual student.
ASSIGNMENT 1: Group presentation: Weighting 40%
VARIOUS DATES IN MAY – (10th, 17th, 24th)
4.1.1. Oral group presentation equivalent to 2,000 words per
individual.
In groups of no more than 5, analyse, interpret and present the tasks and challenges in marketing a new product of your choice, but to be agreed with your tutor (learning outcomes 2.1 and 2.4).
Guidance
Your presentation should be no longer本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。