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论文作者:英语论文论文属性:作业 Assignment登出时间:2010-04-23编辑:lixiaona点击率:17220
论文字数:1241论文编号:org201004230914178715语种:英语 English地区:英格兰价格:免费论文
关键词:Faculty of Business & LawMarketing CommunicationsAssignmentUNDERGRADUATE PROGRAMMES留学生课程作业
Step 3
Write up and develop the marketing communications plan and campaign using the SOSTAC model refer to module guide page 12.
(Maximum 20 A4 pages and 3 A3 pages). (Learning outcomes assessed 1, 2, 3, 4, & 5). You are required to link your report to the media pack (Section 2 Part C).
Section 2 Part C – Media Pack Creativity 15% Weighting
You are required to present innovative and creative ideas to support your marketing communications campaign. You have the artistic freedom but credit will only be given if this enhances your marketing communications plan. The key objective is to develop your skills in communicating your creative and innovative ideas to other people who may be involved in the campaign, for example, the client, graphic designers, marketing communications and advertising agencies, future employers, etc. The media pack can take the form of mock adverts, samples, website design or sketches.
This can be presented in any form, for example, newspaper cuttings disk,
CD-ROM/DVD, or video. (Learning outcomes assessed 3 & 5)
____________________________________________
Section 2 Part D – Reflection 5% Weighting – 2 A4 pages.
You are required to reflect on your learning style and experience on this module. This should include: David Kolb’s (2001) model of experiential learning. styles. The Methodology you used, for example, How you approached your work, secondary and primary research; note any errors and omissions – for example what you could have done better; time management – how you controlled or managed given tasks; what you discovered about yourself;本Assignment由代写Assignment网www.51lunwen.org提供 how you intend to use the portfolio at interviews and employment/career/self employment opportunities; how it may help you to be a better learner/student/employee/communicator. You may include any other important information. (Learning outcome assessed 4)
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