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澳洲留学生本科毕业英语论文 [9]

论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2014-08-19编辑:felicia点击率:15139

论文字数:7004论文编号:org201408190842368322语种:英语 English地区:中国价格:免费论文

关键词:信用卡身份盗窃信用卡欺诈credit cardsstrategic assetbusiness operations

摘要:本文是一篇澳洲留学论文。毫无疑问,随着市场竞争的不断加大,国际市场上的大多数组织逐渐依赖于信用卡的使用,信用卡可以说是最具战略性的资产,能最有效最大程度支持现有业务操作。本文简要分析如何采取有效措施保证银行卡的安全。

y avoid open-ended respondent answers. Approximately 120 questionnaires were distributed to Republic Bank Customers. Only the answers to the key questions are represented in this chapter.


Summarized responses from the interview

This interview was conducted with the Supervisor, Card Services, which prove to be very insightful. The Supervisor spoke about the bank’s vision for their credit card market, and how they plan to continuously innovate so as to maintain their customer base and attract new ‘profitable’ customers. Since the credit card industry is a highly competitive one, the bank is constantly reviewing their interest rates and looking for new ways to give customer returns from the use of their credit card. Due to his long tenure at the bank and having the customer service background, the supervisor was able to give insight on what infuriates a credit card customer. 


He explained that customers become frustrated when they see added charges and puffed up late fees placed by the bank on their card statements. In view of the fact that most customers do not read the fine print when completing a credit card application, they are not totally aware of all the charges that can arise from delinquent payments. He further added that although queries like this can be explained by representatives at the bank who can provide valued solutions to the cardholder’s problem, the most infuriating of all queries from customers are unexplainable purchases on their account. At Republic Bank, fraudulent activity on a card can be detected from the use of their state-of-the-art security systems and their experienced fraud expert team that are in place to monitor and detect any unusual activity on a customer’s credit cards, but even with these measures in place, fraud can occur.


The supervisor expressed that by implementing Chip and PIN technology for credit cards, the bank was able to be a step ahead of the competition and most importantly the card criminals. He also stated that although credit card fraud is not as prevalent in Trinidad and Tobago as in the developed countries, continuous education in counteracting fraudulent activities for their customer base is an effective method of addressing credit card fraud. He explained that Republic Bank has not had many eye-opening occurrences of notified credit card fraud but they believe that Chip and PIN technology is an innovative solution to the likelihood of this problem.


He was also truthful in expressing that this technology is still new to the industry and all merchants have yet to convert to Chip and PIN enabled machines, therefore there is a window of opportunity for fraud until merchants are mandated to have these Chip and PIN enabled machines. He used the term mandate, because eventually all Republic Bank debit cards would also be chip enabled.


In summing up the interview the author probed the supervisor on the bank’s position on the studies done by the University of Cambridge team on Chip and PIN technology and the tested flaws of the system. His response was quite interesting, because it ventured into a thought-provoking discussion on research. He lamented that the sphere of research done on any topic would result in the resea论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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