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1. Introduction

Rolls–Royce is founded in 1906 by Frederick Henry Royce and Charles Stewart Rolls (Pugh, Peter, 2001).Headquartered in London. Rolls–Royce is a diversified company engaged in providing留学生论文 power systems and services for use on land, at sea and in the air. The company operates in four global markets namely civil aerospace, defense aerospace, marine and energy—in each of which it is among the world's top three competitors. The company has manufacturing sites or service centers located in 50 countries around the world................
Table of Contents

1. Introduction.................................2
2. Analysis of the Current Business Environment Affecting the Industry..........2
2.1. Macro-Environmental Analysis......................2
2.2. Micro-Environmental Analysis....................2
2.3. Main Opportunities and Threats.............................................3
3. Analysis of Rolls–Royce’s Strategic Capabilities............3
3.1 How the various market trends have affected Rolls-Royce plc…………………3
3.2 Rolls-Royce’s development strategies……………………………4
3.3 How the main competitive advantage have been built up……………5
3.4 Evaluate the company’s use of acquisitions……………………5
3.5 Main Strengths and Weaknesses..............................6
4. Evaluation of Rolls–Royce’s Recent Strategies...............6
4.1 Address four global markets…………………………………6
4.2 Invest in technology, infrastructure and capability…………6
4.3 Develop a competitive portfolio of products and services………7
4.4 Grow market share and installed product base…………………7
4.5 Add value for the customers through the provision of product-related services.7
4.6 Other Strategies..................................7
4.7 Key Competitors…………………………………7
5. Evaluation of the Rolls–Royce’s leadership………7
6. Conclusion.......................................8
7. References.................................8
8. Appendices..............................9
A. PEST Analysis..........................9
B. Five Forces Analysis...............................10
C. SWOT Analysis............................11

7. References
The Economist, July 14th 2005, ‘Whirring, not purring’, Available at: https://findarticles.com/p/articles/mi_hb5037/is_200507/ai_n18255654/
The Economist, January 2009, ‘Britain's lonely high-flier’, Available at: https://www.financialexpress.com/news/britains-lonely-highflier/409447/
Ian Goold, 2010, ‘Market forecasters predict rosy future for business jets’, Available at:https://www.ainonline.com/news/single-news-page/article/market-forecasters-predict-rosy-future-for-business-jets-24525/
Rolls–Royce, (2009), Available at:https://www.rolls-royce.com/reports/environment_report_07/faq.html
Rolls–Royce, (2009),英语论文网www.51lunwen.org Available at: https://www.rolls-royce.com/about/what_do/strategy/index.jsp
Rolls–Royce, (2009), Available at: https://www.rolls-royce.com/marine/news/2009/050209_marine_global_move.jsp
Rolls–Royce, (2009), Available at: https://www.rolls-royce.com/reports/2009/financialstatements/consolidated-income-statement.shtml
Danni Chen, December 8th, 2009, ‘Climate conference opens in Copenhagen’, Available at:https://www.chinadaily.com.cn/language_tips/auvideo/2009-12/08/content_9138422.htm
Hoover's, Inc., (2009) Available at: https://proquest.umi.com/pqdweb?RQT=501&idlqry=ROLLS+ROYCE&idltype=company&idlk本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。