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Corporate reputation www.51lunwen.org
Healthy businesses flourish in healthy societies and the needs of people, communities and businesses are interrelated. Social exclusion and low economic activity rates limit business markets and their growth. Thus businesses need to consider corporate social responsibility (CSR) in the context of diversity. CSR is usually thought of as being linked to environmental issues, but an increasing number of employers take a wider view, seeing the overall image of an organisation as important in attracting and retaining both customers and employees. Indeed, it can be argued that CSR is part of the psychological contract between a firm and the community or communities in which it operates. CSR measures may include:
Employing people who are representative of the local community.
Seconding employees to charities.
Supporting other initiatives designed to stimulate economies and employment, locally, nationally, or (in the case of multi-nationals) even globally.
Ethical behaviour is important too. Setting standards by means of value statements (and ensuring that they are adhered to) sends messages to present and potential customers, suppliers and employees. www.51lunwen.org
Leading-edge ‘dignity at work’ policies require that all forms of intimidating behaviour, including harassment and bullying, are regarded as contravening the values of an organisation and are treated as serious disciplinary matters.
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