How a multi-industry company became the world leader in mobile communications with Nokia’s human resource strategy [2]
论文作者:51lunwen论文属性:课程作业 Coursework登出时间:2007-01-01编辑:点击率:6137
论文字数:1226论文编号:org200701011706353769语种:英语 English地区:中国价格:$ 33
关键词:
stly, according to customer satisfaction, many companies are aiming for high satisfaction to get high customer loyalty. They Create customer satisfaction by manufacturing and delivering products, solutions and services to meet customer needs. All of these are Nokia’s employees’ basic action; they must respect and care their customer, and create them get the most value from Nokia, both of products and service. In china, Nokia promise repair service within one hour, you can get a present for regret if the repairing works were beyond one hour. And there are over 250 Nokia customer services. The hot lines for Nokia customers are available 365 days one year.
Secondly, Nokia is a global and multicultural company, in which individuals have a great deal of responsibility and freedom to make independent decisions. Nokia believes in the importance of the individual, whether he or she is an employee, business partner or customer. Nokia has nine markets in the world, distributing the entire world. Therefore in different place, there is different culture, language, value system, and business customs. So Nokia provides diversity opportunities for different people who want to enjoy themselves. Making handsets profitably is one challenge. Figuring out what increasingly confused customers want is another. Mobile phones used to be about talking--anytime, anywhere. Now they're becoming devices for sending and receiving data as well. More than half of new phones come with built-in browsers, and a growing number include digital cameras or music players. Leaders in the PC business, including Microsoft and Intel Corp. (INTC), have concluded that this is their moment to barge in. "The trends are playing to our expertise," says Intel Vice-President Ron Smith, who is spearheading the chipmaker's bid to sell processors and other technology to phone makers.
Nokia is committed to having a positive impact on society that extends beyond the advanced technology, products and services the company creates. Through its cooperation with IYF and other regional philanthropic and social responsibility programs, the company prepares young people to embrace opportunities and possibilities created by the global economy and new technological advancements. The company has been an active regional contributor to youth and education causes for many years , with Nokia employees making their own contributions as volunteers in a range pr programs throughout the world.
The Asia-wide conference for Nokia’s corporate citizenship program Make a Connection was kicked off today in Seoul, Korea. The two-day conference on 20-21 November 2003 is designed to boost the degree of regional cooperation in the Make a Connection Network and encourage the cross-utilization of best practices in corporate community involvement. Nokia’s Korean Youth Program has reached more than 4000 Youth Families and Friends after its first year.
Siemens eroded the position of the world's biggest handset maker, Nokia, whose global strength is based on its position in Europe. Nokia's share fell to 34.2 percent from 35.9 percent a quarter ago and 35.5 percent a year earlier. Nokia's weakness in Europe was partly offset by its strengthening position in other regions, like Russia, India and China, but also by its new range of cheap CDMA phones used in the Americas and parts of Asia.
Gartner's (which published third-quarter
statistics for the industry) numbers confirmed a trend also spotted by rival research
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