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论文作者:51lunwen论文属性:作业指导 assignment guidelines登出时间:2008-06-27编辑:点击率:28195
论文字数:5897论文编号:org200806270814127761语种:英语 English地区:英国价格:$ 22
关键词:MARKETINGENTREPRENEURSTourism Managementhandbookmodule
Unit 1 Marketing for entrepreneurs: some themes and patterns
Activity:
Introduction and overview of the module. What is included? What is not included?
Objectives:
To provide students with an understanding of the aims and objectives for the module and outline the assessment to be completed during the module.
• to explore what is meant by entrepreneur and small business
• to raise some key questions and issues emerging from the field of study including both qualitative and quantitative perspectives
Reading
Bridge, S., O'Neill, K. and Cromie, S. (1998) Understanding Enterprise, Entrepreneurship and Small Business, London, Macmillan.
Burns, P. (2007) Entrepreneurship and Small Business, London, Palgrave.
Carter S. & Jones-Evans D. (2000) Enterprise and Small Business: Principles, Practice and Policy. Pearson Education Ltd, Harlow
Stokes, D. and Wilson, N. (2006) Small Business Management & Entrepreneurship, London, Thomson Learning.
MARKETING FOR ENTREPRENEURS
Unit 2 Early activity - Idea generation and opportunity recognition
According to Business Link and other business support agencies, a high proportion of those who want to start up their own business lack an idea
How do people come up with an idea and what formal approaches might provide support and assistance?
Activity:
Choosing a name(s) for a business.
Reading
Burns, P. (2007) Entrepreneurship and Small Business, London, Palgrave.
Carter, S. and Jones-Evans, D. (Eds.) (2006) Enterprise and Small Business: Principles, Practice and Policy, Harlow, Pearson Education Ltd.
Stokes, D. and Wilson, N. (2006) Small Business Management & Entrepreneurship, London, Thomson Learning.
MARKETING FOR ENTREPRENEURS
Unit 3 Marketing, marketing research and the owner-manager
Activity:
What do small business people do? Do they practice anything resembling “Marketing” as set out in the mainstream academic marketing textbooks?
Objectives
• To understand what marketing is and the role of marketing
• To appreciate the role of marking and marketing research for the owner manager
• To appreciate the ways in which this may be different from marketing with larger companies
• To be able to understand and analyse a company’s external environment, including market structure, customers, competitors, collaborators and company
Reading
Burns, P. (2007). Entrepreneurship and Small Business. London, Palgrave.
Carson, D., Cromie, S., McGowan, P. and Hill, J. (1995) Marketing and Entrepreneurship in SMEs: an Innovative Approach, London: Prentice Hall.
Carter, S. and Jones-Evans, D. (Eds.) (2006) Enterprise and Small Business: Principles, Practice and Policy, Harlow, Pearson Education Ltd.
Chaston, Ian (2002) Small Business Marketing Management Palgrave London
Cox, T., Hooley, G. J. and Lynch, J. E. (1994) Marketing in Small and Medium-sized Companies, In J. Saunders (Ed.), The Marketing Initiative: Economic and Social Research Council Studies into British Marketing. London: Prentice Hall.
Stokes, D. and Wilson, N. (2006) Small Business Management & Entrepreneurship,London, Thomson Learning.本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。