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论文作者:51lunwen论文属性:作业指导 assignment guidelines登出时间:2008-06-27编辑:点击率:28193
论文字数:5897论文编号:org200806270814127761语种:英语 English地区:英国价格:$ 22
关键词:MARKETINGENTREPRENEURSTourism Managementhandbookmodule
2.0 Learning outcomes of this module
2.1 Knowledge and Understanding
Learning Outcomes:
Successful students will be able to demonstrate a knowledge and understanding of
1) how to draw on marketing concepts for implementation
2) how to research and analyse relevant data to facilitate the successful creation of organisations
3) how to analyse an individual’s marketing environment to foster organisational survival and create, maintain and protect competitive advantage
4) the essential skills necessary to function as an entrepreneurial marketer
5) how networking and word of mouth can assist successful entrepreneurial marketing
2.2 Skills and Attributes
Successful students will be able to
1) Collect, analyse and interpret market data in order to formulate contemporary customer led solutions
2) explore the themes and issues that need to be considered when devising and implementing entrepreneurial marketing tactics
3) explain the justifications behind entrepreneurial decisions and strategies used by various entrepreneurs and owner-managers
4) show an overall understanding of the choices entrepreneurs have when planning and implementing marketing programmes.
5) critique and evaluate current entrepreneurial marketing practices
3.0 What teaching methods are used on this module?
In this module, there are two main methods of teaching method and delivery: the lecture (plenary) programme, where all students are in the same room receiving the lecture input, plus supporting notes. Interaction is encouraged and questions will be welcomed and answered. In addition to the lectures students will engage in case study and project work with student-led participation and presentation. Student self-directed learning, prior reading and preparation is required.
4.0 Module schedule and lecture/seminar information
In this section you will find a session-by-session schedule for this module.
Semester B (2006-2007)
Week Session Date Lecture Theme Tutorial Topic
19 1 29 Jan Introduction to the module: critical marketing and new paradigms of marketing Case: the barbershop
20 2 5 Feb Idea generation and opportunity recognition; making a name Case: the EFL college
21 3 12 Feb Marketing and Marketing Research
22 4 19 Feb Innovation and NPD
23 5 26 Feb Networking
24 6 5 March Promotion and Word of Mouth (WOM)
25 7 12 March Branding, sales and selling (1)
26 8 19 March Branding, sales and selling (2)
27 9 26 March Pricing and distribution
31 10 23 April Marketing Planning issues including relevance and sustainability
32 11 30 April Module review
PLEASE NOTE: THIS PROGRAMME IS PROVISIONAL AND SUBJECT TO CHANGE.
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