Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2015-02-26编辑:Cinderella点击率:6814
论文字数:2859论文编号:org201502051530355197语种:英语 English地区:美国价格:免费论文
关键词:marketing policyculture跨文化
摘要:在国际市场深入化的趋势下,文化因素成为了市场政策决定者不得不考虑的问题。本文研究主题是跨文化市场策略。
在国际商务当中制定有效市场政策的过程中,很多学者都越来越多的意识到,不管对于买者还是卖者,文化因素在最终批准某项市场政策当中都极为重要。更好的沟通能够让商业协商实现的更加轻松,国际市场销售更加需要注意国家文化。对该国文化的扭曲误解会引起顾客和商业关系的不满。尽管大多数情况下都会出现争论,文化因素对国际市场销售还是有相当大的影响,尤其是东西方交流。在上个十年当中,国际市场营销者成为了商业谈判者,因为他们不仅仅关照到了顾客满意度,同时也预测了竞争者的市场政策。
作为国际移民的影响,很多国家都有不同种族的人,由此带来了不同的语言、宗教和文化。因此,对于市场营销者来说有效沟通变得越发困难,不仅是特定人群的合适语言,也包括恰当的社会文化。据佩尔韦兹▪高里和克劳德,跨文化市场营销需要比较文化价值观,使得双方的价值观互相协调,寻求更好的市场政策解决方案。
Creating an effective Marketing policy for international approach, many scholars increasingly postulate that the cultural factor of both buyers and sellers pays a significant role in endorsing the marketing policy. Since the better communication enables the business negotiation to proceed effortlessly, the international marketing progressively needs more attention on national culture. The misunderstanding of the national culture would bring about the dissatisfaction to the customers and business relationships. Though disagreement happens in general case, the cultural factor accurately has a great deal influence on international marketing, especially when the east meets the west. During the last decade, the international marketers significantly become the business negotiator because they have to not only deal with the consumers’ satisfactions but also predicting the competitors’ marketing policy.
As the effect of immigrations across countries, there are many countries encounters various ethnics of people, which consequently bring different languages, religions and cultures. Thus, it becomes more and more difficult for marketers to effectively communicate not only the right language to particular people but also the proper cultures that embedded in a particular society. According to Pervez N. Ghauri and Jean-Claude Usunier (1996), the cross-cultural marketing needs research on comparing the cultural values, in order to adjust one’s value to the other and to negotiate to possible solution for the better marketing policy planning. Furthermore, Usunier (1996) sheds light on the meaning of “culture” as what is instinctively implanted in individuals’ behaviour, in which individuals eventually believe as proper actions for particular situation in particular society (99). Usunier (1996) also remarks that individuals’ cultures can be varied according to their group-related, for example a business man may act sophisticated at work but at home he may become an obedient son to his parents. These shifting behaviours of the business man reveals that he contributes to different cultures, therefore each of his actions is suitable for each culture and each particular environment. Hence, researching the cultures of the buyers and sellers among marketers can be complicated but worthwhile.
In researching the cultures of a country which influence the international marketing negotiations, Usunier (1996) suggests that the international marketers to focus on six significant components of culture, which are language and communication, institutional an本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。