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论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2015-02-26编辑:Cinderella点击率:6817
论文字数:2859论文编号:org201502051530355197语种:英语 English地区:美国价格:免费论文
关键词:marketing policyculture跨文化
摘要:在国际市场深入化的趋势下,文化因素成为了市场政策决定者不得不考虑的问题。本文研究主题是跨文化市场策略。
In addition, Usunier (1996) contends that the culture codes can be found in the institutional and legal system, for the societal rules, traditions of discussions, and how people make decision are habitually internalized in the institutional and legal system. In some conservative countries, the private issue may not be mentioned in the public place such as in Japan or in China. For example, the Japanese and the Chinese are well-known for their loyalty and not talking back when disagreed with seniors, for it shows their ungratefulness. During the meeting with the American, the Japanese may not express themselves although they disagree with the American’s marketing policy. However, the American may argue openly about their dislike in the Japanese working with loyalty in just one company. This meeting may decrease credibility of both parties, since the Japanese do not like the direct conversation and the American cannot understand the Japanese’s silence. As Usunier (1996) concludes, the American prefers the direct information of other parties, as they eager to learn “the others’ preferences” and find the middle ground for the effective marketing policy (124). On the contrary, the Japanese favor the indirect information; they choose to prolong the time of meeting so that they can learn all about everyone’s preferences. Thus, the international marketers have to be very careful not to touch the sensitive issues of the customers’ traditions and societal rules.
The most predominate cultural component is the value systems that is internalized in the individuals’ minds and their behaviours, for example Japanese, and American can learn about new technology much quicker than those who grow up in Vietnam or Burma. On the contr本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。