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论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2022-01-27编辑:vicky点击率:6016
论文字数:49555论文编号:org202201121959403341语种:英语 English地区:中国价格:$ 66
关键词:英语毕业论文
摘要:本文是一篇英语毕业论文,本研究发现,这两类广告在意象象似性和图解象似性原则方面体现出多种特征,这些特征不仅有许多相似之处,而且也表现出各自的独特性。
Chapter Six Conclusions
6.1 Major Findings
The conclusion of this part is mainly based on the analysis of the characteristics of iconicity involved in Chinese and English Huawei cellphone advertisements in Chapter Five. It is found that the two groups of advertisements reflect a variety of features in terms of the principles of imagic iconicity and diagrammatic iconicity, and these features not only have many similarities, but also show their own uniqueness. And the major findings are shown as follows:
Firstly, the principle of imagic iconcity was widely used in both Chinese and English advertisements. Combined with their language and cultural traditions, the two sets of ads highly used their unique language characteristics so that symbols and objective things were connected naturally, thus forming a strong aural and visual effect and achieving the purpose of deepening the impression of advertising discourses.
Secondly, sequence iconicity, quantity iconicity, distance iconicity and markedness iconicity in the principle of diagrammatic iconicity were generally used in both groups of advertisements. They mobilized the cognitive components of human beings through the characteristics of their own language structure components, and made the advertisin本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。