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论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2022-01-27编辑:vicky点击率:6017
论文字数:49555论文编号:org202201121959403341语种:英语 English地区:中国价格:$ 66
关键词:英语毕业论文
摘要:本文是一篇英语毕业论文,本研究发现,这两类广告在意象象似性和图解象似性原则方面体现出多种特征,这些特征不仅有许多相似之处,而且也表现出各自的独特性。
2. Are there any similarities and differences in the characteristics of imagic iconicity and diagrammatic iconicity of the two groups of advertisements?
3. If there are, what are the potential factors accounting for the similarities and differences?
Chapter Two Literature Review
2.1 IconicityIconicity is an important theory of cognitive linguistics proposed by Peirce, which reflects the iconic relationship between conceptual structure and human cognition. According to cognitive linguistics, the existence of language forms is based on certain iconic reasons, and the structure of language does not directly reflect the objective world on which we live, but reflects the structure experienced by people to some extent (Jackendoff, 1992). There
are two kinds of understandings of iconicity: one is broad and the other is narrow. In the theory of cognitive linguistics, the study of iconicity is mainly reflected in the emphasis that language form is the result of external and internal factors such as experience, cognition, semantics and pragmatics (Wang, 2015). In the narrow sense, it only means the image icon put forward by Peirce (Peirce, 1932); while in the broad sense, it is equivalent to motivation (Wang, 2007), and this is also the understanding that cognitive linguistics mainly adopts.
2.1.1 Definitions of Iconicity
Many scholars have shown their own views on the definition of iconicity. Peirce (1960) thought iconicity was the relationship between symbol and the object it referred to, and it represented the form of symbol and reflected the real world to some extent as well. It is not difficult to see that Peirce’s description of iconicity not only connects symbols with the objective world, but also extends the concept beyond the field of language. Haiman (1985a) inherited and refined Peirce’s interpretation, he held the view that iconicity was the sign’s meaning corresponded with their forms in some critical way, and “if a linguistic expression had an iconic nature, the linguistic expression was analogous to the concept, experience, or communication encoded by the expression in terms of shape, length, complexity, and various interrelationships.” Different from them, Lee (2001) gave a less abstract explanation of this concept. According to Lee, linguistic iconicity referred to a relationship between a symbol and its referent. To further explain it, if there are structural or formal similarities between forms and meanings, then their relationship is iconicity. On this basis, Taylor (2002) put forward a 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。