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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-01-16编辑:zhaotianyun点击率:8542
论文字数:2933论文编号:org201601132141188622语种:英语 English地区:英国价格:免费论文
摘要:摘要:本文主要讲述了航空公司的服务态度和当前的行业趋势。
数据分析——Data Analysis
Frequencies of Data that originated from the PAOQ tool were analysed using 'the social sciences statistical package (version 16).' These frequencies were also crucial in forming of graphical information of the services provided by Virgin Airlines. Relationship between the various variables defined in the study was analysed and tested by use of 'ANOVA (Analysis of Variance).'
局限性——Limitations
The research on services offered by Virgin Airlines was carried out as accurate as possible. Biasness was also avoided at all costs since it would compromise the findings of the study. The success achieved during the research was however, coupled with some limitations. These included financial constraints in covering the sample areas especially the international ones, time limitation, and restriction of some crucial information by the stakeholders for security concerns. To this respect, internet based and locally available methods formed the greater part of sources of data with correspondence and calls made internationally forming the other part of data source.
总结——Conclusion
Currently, the airline sector is facing a competitive environment as more players enter the industry. Competitive approaches that have worked before are facing extinction in today's marketplace due to the arising hyperactive competition (Calder, 2006, p. 64). There has been recent upsurge in the cost of fuel exerting pressure on traveller's loads. In addition, there has been recent entry of huge carrying capacity planes. The expectations in the airline industry therefore, remain uncertain with changes that are more dramatic expected to be prevalent in the unforeseeable future
According to Branson (2011), Virgin Airlines recorded a 2.3% reduction in its customer base (p. 190). To maintain competitive advantage in the market the company should create dominance in Europe and establish a culture, which is adaptive to changing opportunities and situations in the marketplace. According to Shaw 2004, the airline industry has small margins (p. 166), Virgin Airlines should therefore, enhance customer service in its travel chain from purchase of ticket until arrival of the destined location. The company should improve on its marketing and sales skills to enhance customer centrality and enable the company to obtain revenue from other secondary sources. Moreover, the company should increase its volu本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。