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kia, LG and apple's iphone in its cool devices. Its handsets are of good quality but have plain features while the market is moving towards data. It needs to catch up with customer tastes to compete other mobile phone manufacturers. Sony Ericsson is spending a big budget on research and development, which is major contributor in lessening its profits. It is spending so much to support its new handsets. Component costs are also increasing due to inflation and Sony Ericsson needs to improve its operational efficiency. Operational efficiency is usually seen as cutting jobs and condensing locations.

It is obvious from financial results of last couple of years that Sony Ericsson was having problems in having profits. To make the things work, company started restructuring work in 2008 and it will complete the process by mid of 2010. The goal of this transforming process was to reduce operating costs by Euro 800 million. Around 3000 people have left the company since 2008. The number of handsets reduced from 14.5 to 10.5 when we compare Q1 of 2009 and 2010. While the income between the two quarters have changed to 18 million from a negative figure of 370 million Euros, the picture is looking better. Selling prices also rose from 120 to 134 Euros per set. Sony Ericsson is focusing on high end users as it is obvious from increase in prices. Vivaz and X10 have just been launched, so there results would be incorporated in the results of Q2.

Sony Ericsson - announcement of the new products. Analyses of the company's strategy on the market

There are rumors about T650. I'll try to explain the reasons of these rumors. Each manufacturer has inside cycle of products development and gives code names to the new products. One year or even half a year before announcement nobody knows its full index. Series number is usually known. We can presume the index of the future product but can't be sure. Sony Ericsson uses women names to mark products. But it is impossible to show position of the product in its series, just describing this product with such name. That is why, your humble servant, made bold to give an index to the future product (T650, in our case), while the manufacturer changed its plans and positioning of the devices. We didn't change the index not to entangle the readers. We understood that it's better not to call new products and we decided not to do it in future. We would speak about products according to our internal classification, explaining the indexes we use.

Linea 3 is an example of product which allows following how the product name could change. This Smartphone is the successor of P900 but it is difficult to presume which index it will have when it will be launched. May be it will be P1000 or P980. So, if now we name it P1000 and describe its specifications, we'll arouse an unnecessary discussion. The other example is OH9. It is a revolutionary and deserves attention. The problem is that an expected date of launching is the beginning of 2005 or even later. So, it is possible to speak only about products that will appear in two-three months not to entangle facts.

索尼爱立信营销计划的细节——Sony Ericsson Details Marketing Plans

The Sony Ericsson has announcement how it is going to work with agencies to realign its brands with Sony by adopt本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。