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* Help their advertisers by participating in the ad composition process. Make headlines extremely clear and place them under appropriate headings. The body of the classified ad should clearly explain what is being advertised, along with the contact information so that readers can actually take action and purchase the product or service.

* Track the effectiveness of their print classified advertising section. To do this, tell their readers to tell their advertisers that they found them in their publication. Print this prominently throughout their classified section. That way, they will get repeat clients. Remember, it is far easier to keep a client than to get one.

* Stay creative, and always strive to improve the sales and effectiveness of their classified advertising section.

2.10 Objective behind Selling Advertising Space:

Would observe the company that delivers the daily paper to their doorstep for a business case study, they will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers. In addition to the above mention, the publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis. And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory. So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations. Selling advertising spaces! They have definitely seen lots of advertisements in the newspaper. 

The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper's high readership. On the same analogy, they can make money the exact way from their newsletter: simply by selling advertising space to prospective advertisers! If their mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, they can start selling advertising space for say, $10.00 per sponsor ad. In this manner, they turn every issue you send out to their subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so is their money making opportunities

2.11 Brand building works differently:

Direct marketing aims to get people to make an immediate purchase. In contrast, brand building advertising campaigns assume that potential customers may or may not respond immediately - and may take weeks or months to come to a decision. They look forward to delayed responses of a positive kind. With most product advertising, it is impractical to expect immediate purchase. People don't buy cars, computers, air conditioners TV sets, or even garments, every day. What brand-building advertising does is to try and plant the brand message into people's subconscious so that it increases the chances of their selecting the brand when they are actually ready to buy. Also, people are not spurred to purchase actions by one ad or one ad campaign. They are also influenced by rival ads, their本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。