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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-04-17编辑:felicia点击率:43625
论文字数:论文编号:org201504132303048631语种:英语 English地区:澳大利亚价格:免费论文
关键词:dissertation
摘要:本文是一篇澳大利亚供应链管理dissertation,对此专业supply chain专业内容写作有很大帮助!
3.1.3 Phenomenology:
Proctor (2003 p.7) elucidates that “phenomenology approach discovers the meaning rather than measurement and it is inductive in nature”. Phenomenology that is primarily made use of in the social and management science research, in which the researcher relates “people's understanding of event rather than the events themselves” (Proctor, 2003). Proctor further elucidates the phenomenology as “the ontological assumption here is that people are not inactive in simply responding to structures but instead reality is itself socially made up” (Proctor 2003).
3.1.4 Realism:
Saunders et al (2003) say that “realism is based on the belief that a reality exists that is self-determining and independent of human thoughts and belief. In the social science and in the study of business and management this can be seen as demonstrating that there are large scale social forces and processes that affect people without their essentially being aware of the existence of such influences on their interpretations and behaviours”. So it is obvious that the realism philosophy discuss the reality that what the people process in thoughts regarding the organization and products.
For this research project on Toyota (Pakistan), the researcher makes use of the philosophy of realism because he or she will discuss the current procedure for SQAE in Toyota (Pakistan).
3.2 Research Design:
Research design is a most imperative part in research methodology. It helps the researcher on how to collect the information and data and how to analyze it. The structure of the research relies on the research design (Saunders et al 2003). Malhotra et al (2003) stated that “A research design is a model or blueprint for conducting a marketing research project. It details the procedures essential for attaining the information needed to arrange or solve marketing research problems. A good research design will make sure that the marketing research project is carried out effectively and efficiently”.
There are three major types of research design; these are (1) Investigative research (2) Descriptive research and (3) Causal research.
3.2.1 Explorative Research:
Explorative research emphasizes on the problem in research, Chisnell (1997) describes this “Exploratory design targets identifying or explore the real nature of research problem”. When the quantitative method is not capable of identifying or solve the research problem than this way will help to solve the research problem, because according to Malhotra (2004) investigative research allows the researcher to create the “structured questionnaires, large samples, and possibility sampling plans”. Through this researcher is capable to complete the research by using the variety of research methods. Malhotra (2004) deliberates the many objectives which will be achieved by using the explorative like, problems are identify, researcher has different choices to solve the problem, researcher can develop ideas, help to make a guideline for further research.
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