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论文作者:留学生论文网论文属性:硕士毕业论文 thesis登出时间:2011-12-20编辑:anterran点击率:10552
论文字数:5029论文编号:org201112200952171885语种:英语 English地区:美国价格:$ 66
关键词:大规模定制的角色B2C电子商务市场供应链关系ROLE OF MASS CUSTOMIZATIONENHANCING SUPPLY CHAIN RELATIONSHIPSB2C E-COMMERCE MARKETS
摘要:MIS Area, College of Business Administration Northeastern University Department of Decision & Information Sciences, School of Business Administration Oakland University
THE ROLE OFMASS CUSTOMIZATION IN ENHANCING SUPPLY CHAIN RELATIONSHIPS IN B2C E-COMMERCE MARKETS
MIS Area, College of Business Administration
Northeastern University
[email protected]
Ravi Bapna
MIS Area, College of Business Administration
Northeastern University
Department of Decision & Information Sciences, School of Business Administration
Oakland University
ABSTRACT
Traditional Supply Chain management utilized traditional media and channels to link firms in linear, inefficient
relationships. The advent of electronic commerce over the Internet has facilitated new relationships for connecting
with new supply chain partners, thereby significantly increasing the quantity and quality of inter-organizational
information flows. These information flows are theoretically evaluated using the principles of information quality
dimensions. In addition, a new breed of market makers, or information intermediaries, is defining new functional
relationships between the different players. The direct channel between manufacturers (or digital content providers)
and consumers is enabling mass-customization, and is influencing the demand forecasting and inventory
management functions. Mass customization is discussed in the context of both digital and physical goods, along
with an analysis of information quality dimensions. Finally, the impact of these new supply chain information flows
on industries and macroeconomic conditions is discussed.
1. Introduction: Traditional supply chain management
The traditional view of the supply chain is that of a network of entities through which material flow from
suppliers to consumers. Increasingly, managing the bi-directional information flows that make feasible the material
flows is being recognized as an important aspect of managing the supply chain. Lummus and Vo kurka (1999) stress
the importance of the managing the information flows between partners in a supply chain. Dugal et al. (1994) state,
“The supply chain for a manufacturer begins with a consumer, who creates demand for the products, and ends with
the ingredients and packaging supplier.”
Prior to the arrival of e-commerce technologies, the communication of this demand information had to go
through many layers of intermediaries before finally reaching the manufacturer. The resultant distortion at each
layer lead to degradation in the quality of the information needed to manage the supply chain. For instance, large
variances in demand information would lead to poor production scheduling and inefficient allocation of resources
(Lee et al., 1997). It resulted in the maintenance of buffers in the form of excess capacity and inventory throughout
the chain.
In the traditional supply chain, raw materials providers sell to component and subassembly manufacturers, who
sell to final assembly manufacturers, who distribute their products through wholesalers, distributors, dealers, and
retailers to the final customers. Typically, firms employed various transportation technologies (trains, trucks, etc.)
to distribute their output “downstream” to wholesalers, distributors, dealers, and retailers. This distribution channel
This paper highlights the role of information in the management of supply chain relationships. It describes the
various attributes of information such as accuracy, timeliness and consistency and examines the relative importance
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