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论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2013-09-01编辑:yangcheng点击率:8972
论文字数:论文编号:org201309011522133511语种:英语 English地区:中国价格:免费论文
摘要:构建良好的高校公共关系,是新时代发展对高校管理的必然要求,是高校管理现代化的根本要求,对推动我国教育教学改革与发展、优化育人环境、增强高校的办学活力、拓展高校生存和发展的空间,具有十分重要的理论和现实意义。
Public relations in business management coordination role mainly in communicating with the public information , the establishment of feelings, to gain understanding and support and so on. Communication with the public is a basic function of corporate public relations , including internal communication between managers and employees , the communication between the various functional departments , enterprises and communications between shareholders ; Foreign -owned enterprises and among the guests , and between communities , and between media , communication between the government and so on .
Fourth, to promote the improvement of business efficiency
The ultimate goal of modern business is to get a good economic and social benefits , in the business process, whether it is consumer or investment decision making , whether it is production or sales , are inseparable from information services , information services more fully, more timely, more comprehensive, more able to strengthen the survival and competitive position, and information services and work closely with public relations , public relations work by collecting , analyzing and processing information , can promote economic efficiency of enterprises , although it Unlike dining room can generate direct economic benefits , but its impact on economic efficiency of enterprises is very large.
Five , processing enterprises emergencies, maintain corporate reputation
Emergencies is the business management process as a result of negligence or otherwise arising from some special cases , including product safety , product quality problems as well as a large number of labor disputes , all of which will give businesses bring very bad reputation the impact, therefore, properly handle all types of emergencies , maintenance of corporate image and reputation of great significance. Public relations firm in dealing with emergencies plays a pivotal role on the one hand , through public relations activities , establish a complete system of inspection , through scientific research and prediction , prevention , avoid all kinds of events ; On the other hand , when the incident, must be fully listen to the views of the public to try to find out the truth , the necessary communication with the public , to reach an understanding between each other , thus properly resolve conflicts and maintain corporate reputation and image. For example, the 2003 Toyota " issue ads " event advertising event originated near the end of the year Toyota made two advertisements, one of which is overbearing advertising : an overbearing car parked in the two stone lio本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。