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anasonic provides avenue to strong research and development (R&D) capability and advanced technology. This will provide further opportunities forGINTELLto offer more quality healthcare products to consumers through its expanding retail network. However, OSIM Research & Development Team, which was formed in 2002 will also explored new ideas, new concepts and obtained customer feedback. OSIM is going to work closely together with its manufacturers to meet their customer expectations in terms of needs and wants. This action taken by is an example of itself practicing to produce products that is market oriented and not product oriented. On another point of note, GINTELLis the fastest growing company in the Malaysian healthcare industry. On 1st January 2006,GINTELLwas also delighted to be appointed by Panasonic Malaysia as the exclusive authorised dealer of the Panasonic Real Pro X Massage Lounger. Panasonic was the No.1 selling brand in Japan in 2005 and it was also the first massage chair in the world to receive an endorsement from the American Chiropractic Association (ACA).

The cooperation between Gintell and Panasonic gives OSIM a greater competition.

Ogawa has been looking for synergistic products that can help boost revenues and add more depth to its offering while complementing its existing products in terms of target market, demographics and retail habits. From a marketing perspective despite of OSIM well acceptance in general, OGAWA is well accepted too among a demographic of those willing to spend to ensure the health, wellness and comfort of themselves and their family members. OGAWA is a trusted name and one that has a certain status and prestige attached to it. Cardiovascular disease has lead to the existence of V-Patch. According to V-Patch Medical Systems Pty Ltd Founder and CEO, Mr. Peter Taylor, the V-Patch addresses an important need in mainstream cardiology. The system builds on the existing global practices of early identification and subsequent treatment of at-risk cardiac patients. It does so in a far more cost effective manner, utilising established telecommunications infrastructure and capturing critical patient data as and when cardiac events occur. “Patients have full mobility and do not need to be admitted to a hospital for observation as they wear slim-line disposable “patches”. These are connected to a small device (known as v-pod) with built-in intelligence that collects analyses and transmits to treating physicians, by utilizing existing cell phone networks and the internet,” Mr. Taylor said. Ogawa is optimistic about prospects from VPatch will explore market like V-Patch due to the needs of the markets it operates in and the exclusivity of this modern product. OSIM may consider looking into this opportunity as well.

Both Ogawa and Gintell promotion and price are more a less the same. OSIM range of products may be priced a little a higher than its competitors, OSIM has better quality assurance and it also has better customer satisfaction over its products. As a summary, OSIM should continue to take advantage of its strength may seek to turn competitor threats into its own opportunities.

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