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be easier for customer to purchases the product. If the customer hard to get the product, they might give advantage to other companies which they can get it easily. However, every customer has different needs with aspect of time and place. In order to attract more customers, the location of the product should fulfill the customer's requirement. The company also can offer a delivery service in order to make the customer more convenient with their service. The place decision is considered as a long-run effect. Which mean that once the place is set, it is hard to change the location back.

First of the place that OSIM Company chooses is referring to retail outlet. This will help people more easily to purchase the product of the company. Secondly, to the channel of distribution.

OSIM have outlet over the world such as in Singapore, China, Hong Kong, China, Malaysia, Taiwan China, Australia, Bahrain, Brunei, Cambodia, Canada, India, Indonesia, Iran, Italy, Kuwait, Macau, Myanmar, New Zealand, Oman, Pakistan, Philippines, Portugal, Saudi Arabia, South Africa, South Korea, Spain, Thailand, UAE, UK, USA and Vietnam. (Shown in Map 2). These outlets sell OSIM health-care products to the states.

OSIM is headquarters located in Singapore. Singapore is a vibrant first world, dynamic city-state and strategically place in South-East Asia. OSIM form their outlet in highest standards of living area and Singapore is one of the highest standards of living in the world and it also has the world busiest port, for example international airport that is one of the busiest and best connected in Asia and is home to one of the world's premium airlines (Singapore Airlines). Thus, it has very efficient and modern logistic infrastructure.

In conclusion, the role of the place in marketing mix is also important for the business strategy. Without the proper place, it will decrease the successful in target market of the company.

PROMOTION

The last part of the marketing mix is the promotion. Promotion refers to tactics that business used to make people aware about their product, it also can be defined as the communication between the product and the customer. The message of the products can be pass out to the customer through promotion. These promotions are considers as important because through this, company can attract people to purchased their product.

The objective of promotion of OSIM is to increase the sales and the popularity of the company. There are many promotion ways such as advertising, personal selling, and sales promotions.

Moreover, OSIM Company usually advertises their products online and through brochure and conducts many road show events. Online advertising is cheaper compare to other method. Customer can go to the website of the company for free and find out about the company. However, for the brochures are only given when the visitors have visited the outlets or going to its road shows. The minimum cost of promotion will help the company to lower down the expenses.

Besides that, OSIM Company always used top international celebrities and artiste as a model of their product.本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。