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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-23编辑:felicia点击率:31158
论文字数:论文编号:org201504202146504900语种:英语 English地区:英国价格:免费论文
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摘要:很多人不了解特许经营权,对特许经营权的作用和意义都很不了解。本文以麦当劳为例,为大家分析特许经营权的意义和价值。
Crouch and Housden (2003, pp 220) argued that 'the results of qualitative research should never be expressed in terms of percentages', because the sample is not selected with statistical procedure.
Research Validity, Reliability and Generalisability
These three concepts address issues about the quality of the data and appropriateness of the methods used in any research. They are very important especially in the social-science, business, marketing and most research that involves human phenomena because of dynamism (changes) in human nature and different philosophical and methodological approaches to the human activity study. (Cano, 2009).
Swetnam, (1997, p27-28) indicated that 'the three concepts help inductive researchers provide blunt answers to the questions is it any good; is it any use?'
Reliability is the degree to which a measurement procedure/research produces similar outcomes when it is repeated. The degree to which a research consistently measures whatever it measures.
Validity is the degree to which a research measures what it is supposed to be measuring. It is usually to confirm how plausible the collected data is.
Generalisability is the degree of the application/ usefulness of the research to other researchers and institutions.
This research maintains strict compliance with these three concepts throughout the research study and all data were subject to rigorous examination.
Research Ethics
It is defined as the moral norms that need to be adhered to in a research. It is the rules distinguishing rights from the wrongs.
The interviews were conducted in a pleasant atmosphere and were designed in a way that allows the respondents to express themselves more during the interview, and were treated with respect. Permission were seeks from McDonalds head office before the author use the company information. Informations collected during this study were kept in confidential and were used only for this research purpose. Reliability, Validity and confidentiality were maintained throughout the whole research process, and the author applied strictly to business/ research ethics throughout this study.
Limitations of the Study
According to Paley, (2004, p. 23), Economic and time constraints majorly acts as barriers to most research studies. These acts as limitations as to how much area can be covered in research projects. The variables that were identified as limiting factors for this research includes shortage of time, harsh weather conditions and insufficient funds.
Even though the research work has been planned, the process was cumbersome and time had actually posed a slight problem, because the allocated time for the whole research was too short for a proper research, availability of funds was another major issue encountered during this research in travelling around gathering informations, there were constraints getting the restaurant managers and the McDonald's headquarters staff to fix appointment due to their tight schedule and preparation for the Christmas and end of the year parties. Oth本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。