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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-23编辑:felicia点击率:31154
论文字数:论文编号:org201504202146504900语种:英语 English地区:英国价格:免费论文
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摘要:很多人不了解特许经营权,对特许经营权的作用和意义都很不了解。本文以麦当劳为例,为大家分析特许经营权的意义和价值。
Maylor and Blackmon (2005, p 227) suggested that when conducting an interview, important aspects to consider include whether the sample represent the concept more than the population, and describe interviews as a good method of data collection, as it enhances the level of personal involvement with the phenomena being studied,(p.221).
Semi structured interview was used for this research, because of the small number of samples (respondents) involved. The researcher has a list of questions based on the specific aim and objectives of the research and the principal research questions, often referred to as interview guide for the franchisee and the franchisor respectively. Interview guides help researchers to focus an interview on the topics at hand without constraining them to a particular format. This freedom can help interviewers to tailor their questions to the interview context/situation, and to the people they are interviewing (Lindlof & Taylor, 2002).
It is generally beneficial for interviewers to have an interview guide prepared, which is an informal 'grouping of topics and questions that the interviewer can ask in different ways for different participants' (Lindlof & Taylor, 2002, p. 195).
The interview process is more flexible as compared to structured interviews under quantitative research. (Bryman & Bell, 2003).
The interviewing technique used for this research was face-to-face with an interview schedule which was documented using a tape recorder and hand-written, and later transcribed and analyzed. Interviews are considered more respectful particularly when attempting to elicit answers from senior officials in organizations. It has assisted the researcher in obtaining recent, current, and first hand information useful for this study. On the other hand, Zikmund 2002, indicated that 'The speed of data collection using interview is moderately fast, geographical flexibility is limited, moderate respondent cooperation is excellent, versatility of questioning is quite versatile, anonymity of respondent is low, degree of interviewer influence to answer is high and also the possibility of respondent misunderstand is lowest'.
Observation Method
Participant Observation was another tool adopted by the researcher during this study as primary data collection. This becomes an important tool as the researcher is an employee of McDonalds, where the study is taken place.
According to Zikmund,(2002), observation is described as a systematic recording of patterns of occurrence/ behaviours without communicating with the people involved.
This actually assisted the author in gathering important informations useful for the research, and common themes were observed and documented on the daily basis while working.
The method allows the author not just to compare but assisting in interpreting what has been found out during the interviews, it also allows the researcher to identify informations that was not previously addressed by researchers which will be of help in this research, (Maylor and Blackmon, 2005, p351). 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。