Introduction:
Late 1990s was very crucial period in the
history of the P&G as the growth of the company declined and it was very difficult for the company to achieve the expected growth through its existing strategies. In 1998, P&G’s EPS fell below the average of 15% and the revenue growth also decreased compare to company’s internal target of 7%. Revenue
www.51lunwen.org growth decreased in the developed markets due to maturity of established brands. There were certain factors like, competitors new strategic Plans, retailers dominance and lack of innovation to develop new
Table of contents:
Introduction 3
Organization 2005 objectives 3
GBU structure 4
Achievements 5
Comparison between Procter & gamble and Unilever PLC 6
Recommendations: 8
References: 10
Appendix: 12
References:
Brooker, Katrina, "Can Procter & Gamble Change Its Culture, Protect Its Market Share, and Find the Next Tide," Fortune, April 26, 1999.
Berner, Robert, and Gerry Khermouch, "The Tide Is Turning at P&G," Business Week, April 8, 2002.
Berner, Robert, Nanette
www.51lunwen.org Byrnes, and Wendy Zellner, "P&G Has Rivals in a Wringer," Business Week, October 4, 2004.
Antony Young, Lucy Aitken,” Profitable
Marketing Communications” kogan Page US 2007 Pg37
Mark Dodgson, David Gann, Ammon Salter, “Think, Play, Do” Oxford university press 2005 pg 51
Nathaniel J. Mass “The Relative Value of Growth” Harvard Business Review VOL. 83, NO. 4, APRIL; 2005 Pg 102
Davis Dyer, Frederick Dalzell, Rowena Olegario “Rising Tide” Harvard business press.2004 p299 Larry Huston and Nabil sakkab, ”connect and develop” Harvard business review,March2006
The color of money, The Economist, March 8, 2003.
P&G’s cultural Team: in the quest of Stretch, Innovation and Speed “, the Financial Express, October 11, 1999
jager’s Gamble, The Economist, October 28, 1999.
Unilever Shakes Up Its Management to Spur Growth," Wall Street Journal, February 11, 2005
Procter & Gamble Co (NYSEG ) | Ratios and Returns, forbes.com
Neuborne, Ellen, Berner, Robert., Warm And Fuzzy Won’t Save P&G, Businessweek, 6/26/2000.
Brown, Eryn; Loving P&G, Leaving A Dot-Com, Fortune, 05/29/2000.
P&G's Global Supply Chain Starts with the Consumer, By Keith Harrison, Publication: Supply Chain Management
Procter and Gamble, Company
www.51lunwen.org – Overview, Corporatewatch.com
https://quicktake.morningstar.com/StockNet/Profitability10.aspx?Country=USA&Symbol=PG
https://quicktake.morningstar.com/StockNet/Profitability10.aspx?Country=USA&Symbol=UL
https://www.foodinternational.net/articles/industry-profile/30/fuelling-p&gs-p&l.html
https://www.emergencemarketing.com/images/P&GCocreation.png
Organization 2005 and beyond: https://kr.blog.yahoo.com/ruspring2005/331
https://www.forbes.com/business/feeds/afx/2006/09/22/afx3037150.html
https://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx
Annual reports1999-2006: www.pg.com
Annual reprots2000-2006: www.unilever.com
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