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论文作者:英语论文论文属性:短文 essay登出时间:2014-04-10编辑:caribany点击率:15211
论文字数:3637论文编号:org201404081724283259语种:英语 English地区:英国价格:免费论文
关键词:CRM客户关系管理系统ERP企业资源规划INTERNET BANKING
摘要:本文主要讨论了银行通过CRM和E-G等信息系统建立客户管理管理,从而更好地维护客户数据库,从而促进企业营销策略的改变。
Internet banking is a cost-effective delivery channel for financial institutions.Consumers are embracing the many benefits of Internet banking. Access to one's accounts at anytime and from any location via the World Wide Web is a most convenience effort.
3.1 INTERNET BANKING OFFERS SUCCESSFUL SOLUTION
• 24 hours Account access.
• Exceptional rates on Savings, CDs, and IRAs
• Checking with no monthly fee, free bill payment and rebates on Automated Teller
Machine (ATM) surcharges
• Credit cards with low rates
• Dealing with Bills & discounting.
• Easy online applications for all accounts, including personal loans and mortgages
• Quality customer service with personal attention
• Now balance enquiry is also available on Mobile Phone by SMS.
3.2 The benefits of Internet banking can be dealt
as :-
Improves customer access.
Facilitate the offering of more services.
Increase customer loyalty towards the bank.
Attract new customers
Provide services offered by competitors
Reduce customer attrition
M-banking eliminates visits at ATM’s except for withdrawal and
deposits.
SMS is the best option can wake anywhere in the world.
Cost of transactions reduces drastically leads to the better profitability.
Can promote saving habits even among in children’s.
4. Survey methodology 调查方法:
4.1 Sample Collection- Seventeen points questionnaire was designed covering points related to operating and classification of accounts, time consumption to withdraw and deposit the sum in banks, satisfaction about services. Sample inquiry was conducted with sample rate to 200 respondents. Survey also covered about knowledge about e-banking, its uses, security and need of CRM. Data collection was from both primary & secondary sources. Primary data was collected and interpreted by the questionnaire interviews with bank executives and secondary sources included Internet, bank sites, and print media.
4.2 Sample Analysis- Although various本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。