Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2022-06-09编辑:vicky点击率:2055
论文字数:46255论文编号:org202206061133357215语种:英语 English地区:中国价格:$ 66
关键词:商务英语论文
摘要:本文是一篇商务英语论文,本研究从四个角度分析了公众对D&G危机传播的评论,以促进中国语境下的跨文化危机传播。首先,分析了德勤根据SCCT采取的危机传播策略。其次,分析了D&G危机传播策略在中国语境下的不同解读。第三,分析公众对本案的建议策略。最后,分析了这些解释背后的文化因素和建议的策略。分析的主要结果将用于回答研究问题。
3.1 Situational crisis communication theory .............................. 14
3.1.1 Crisis type .............................. 14
3.1.2 Crisis history and prior relational reputation ................. 15
CHAPTER FOUR RESEARCH METHODOLOGY .......................... 23
4.1. Methods................................. 23
4.1.1 Case study research .................................. 23
4.1.2 Triangulation ......................................... 24
CHAPTER FIVE ANALYSIS OF PUBLIC COMMENTS ON ADOPTED AND SUGGESTED STRATEGIES FOR THIS CASE ... 31
5. 1 Review of the case ............................. 31
5. 2 Analysis of public comments on each strategy ........................ 32
CHAPTER SIX INCORPORATION OF LOCAL CULTURAL FACTORS INTO PUBLIC COMMENTS
6.1 Incorporation of interpersonal relationship into public comments
Yang (1994) categorizes three interpersonal relations in China: family members, familiar people such as relatives, neighbors or persons in the same village, friends, colleagues or classmates, and mere acquaintances or strangers. Different sets of interpersonal rules with different social meanings govern the three distinct categories of relationship. Chinese society attaches great importance to the distinction between in-group memberships and out-group members, with in-group members favored by preferential treatment. The family relationship is featured with relatively permanent, stable relationship. The family members belong to the in-group membership. The stranger category incorporates those who are outside the family and with no established meaningful relationship before. Driven by utilitarian mindset, interactions with strangers are superficial and temporary.
As Chinese society enters into an industrialized and pluralistic one from a traditional one, interpersonal relationship in the stranger category plays a pivotal role. In the current study, the interpersonal relationship between D&G-an intercultural company and Chinese public falls into the category of strangers. The unacceptance of the denial strategy by Chinese public can come down to the question of “trust”. “Trust” should not be talked about in family relations. Nevertheless, with the change of social structure brought by social mobility or individual mobility, people have to interact and work with strangers who do not know each other well. This will increase the time and interaction costs of establishing trust between strangers, thus increasing the difficulty of trust building.
CHAPTER SEVEN CONCLUSION
7.1 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。