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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-05-18编辑:felicia点击率:24159
论文字数:10095论文编号:org201505042155417165语种:英语 English地区:美国价格:免费论文
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摘要:创新是企业的灵魂,改革是时代的方向,本文简要分析iPod的起源和发展,阐述科技创新的重要性。
Secondary information was primarily gained through articles and journals written on the growth of the iPods. Being a relatively new success story, most of the work that was found existed in journals endpapers written by students from across the world. In addition, the Internet has a number of articles that talk about both the strengths as well as the weaknesses of the iPod. The Apple website and dedicated sites linked to the iPod were also of great help with statistical information on the history and growth of the iPod. For analysis needs however, they weren’t used since the research would have been diluted in its efforts since it could have been making assumptions on biased information.
Information on the iPod and its growth were mainly present in more recent reports and journals since it was introduced in the United States only 3 years back and launched in the UK as late as last year. Additionally, industry trade journals were used to collate data and statistics on the growth of the iPod and the parent company Apple as well. In the researchers experience, information that was analysed on the iPod was more current than most other subjects in world business today. This made it more interesting as the time elapsed between the analysis and the actual status of the iPod within the growth cycle was nearly concurrent and yet at the same time, made it more difficult than usual to thread together different strands of information that happened to contradict or agree with each other over different time intervals.
For instance, reports and articles written in the year 2002 and who believed that the iPod would not do as well as expected in the coming years would contradict with actual published information in 2004 showing an extremely successful product. This makes it difficult to piece together since the researcher needs to first introduce the work of the writer in 2002 and then explain the contradiction in 2004. In addition, it also makes the research repetitive at times which the researcher was careful to avoid.
For instance, when an article in 2003details the success that the iPod would undergo in the coming year and an article in 2004 actually highlights that same success since it appears as published data, the final piece of research can look repetitive. To guard against this, the researcher collated all strands of information that were available, outlined them according to their datelines and relevance, and finally introduced them to the text being aware of repetitions and contradictions that would arise later in the text.
As mentioned earlier, questionnaires weren’t used due to time constraints, but in the case of future research, there are some crucial questions that should address some of the following issues:
• The degree of price-sensitivity of the consumer towards the iPod –this would dictate how Apple would enter future markets, what their priorities would be, the level of competition they would experience from the inexpensively priced products manufactured in the Asian economies etc.
• The problems associated with the product – this would enable 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。