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ition. This is really tough to handle and is the main reason for decline in the market value of Global. The main issue of the company is that, it wants to become a global leading company through outsourcing. The company should introduce new products and services in the market, which are based on the latest and innovative technologies so that it can achieve the global position for the company. With the help of a new and innovative product, a company could maintain a differentiation with the competitors.

The third issue faced by Global is the consequence from the layoffs that it has planned. By moving some of their call centers to India and Ireland, it could cut the costs and become more competitive. The company may save the cost of the company by way of fewer employees and less salaries, but it also has to deal with the employee satisfaction and motivation. Another issue is the internal communications in the company. Profit level and growth of the company are other issues. The management team of the company is identifying the various cost-cutting methods, so that it would be able to increases the profits of the company.

These issues create barriers in the success of the company, so it is essential for the management team of the company to resolve theses issues. By resolving these issues, the company could enjoy an uninterrupted growth in the global market and utilize the various opportunities. By implementing new strategies for the effective development of the new products and cutting the costs of the expenses, the company could accomplish its targets and goals. The other issue of the company is associated with the union of the employees (Roberts, Kossek, & Ozeki, 1998). Every employee has a different personality; nature, perception and different view towards the problems, so it is a very difficult task for the company to manage the union in an effective way and also to satisfy each employee by resolving the conflicts among the union (Tackling Low Employee Morale, 2008). The other issue of the company is linked with the commitments of the company with the employees, higher authorities, society, consumers and nation. These responsibilities and commitments develop complications and stress among the employees and they are not able to give their best performance.

最终目标——End-State Goals

The end state vision of the company is to maintain its position in the global market and boost and augment the goodwill and market value of the company by offering the products and services based on the innovative technologies than their competitors and cutting down the cost of expenses.

Just like all other companies in the industry, Global Communications is facing economic issue and not able to combat the competition due to the highly changing and technological environment. By offering better services to their small business and consumer customers, Global has plans to grow in the global market. In a simple manner, we could describe that its end state vision is to outsource its services and become a truly global company. Global communications manufactures products for the satellite and TV market.

After completing the market research in the various countries, the management team of the company has realized that in the countries like India, Ireland and the small business owners have a great potential. So, the company