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论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2014-05-30编辑:lzm点击率:12103
论文字数:5277论文编号:org201405291750181267语种:英语 English地区:中国价格:免费论文
关键词:国际传媒民族品牌奥运开幕式International mediaOlympic ceremony
摘要:本文探讨了在北京2008的仪式和伦敦2012仪式是由中国媒体和英国媒体报道的方式。本文也将论述在典礼关键看作为一种公共外交的工具。
Global Media and Journalism 全球媒体和新闻
摘要
一个国家吸引来自世界各地的大型盛事。为北京2008奥运会和2012伦敦奥运会,期望高涨,中国和英国将充分利用机会,促进积极的影像世界。本文探讨了在北京2008的仪式和伦敦2012仪式是由中国媒体和英国媒体报道的方式。本文也将论述在典礼关键看作为一种公共外交的工具。两个主要的问题将得到解决:首先,假设大型活动将有助于促进一个国家的正面形象被高估了。其次,新闻框架是特定文化背景下的分化框架使多样化的观众的看法。
关键词
International media; nation branding; China; the United Kingdom; Olympic ceremony
The Olympic ceremonies, and especially the opening ceremony, are considered to be condensers of a nation’s expectations. The popularity is like a barometer that reflects the acceptance of the nation image by outsiders. Regulated by protocol specified by Olympic Charter, Olympic ceremonies are artistic programs and are supposed to present the culture of the host nation. Both universal ideals such as humanism and peaceful internationalism and distinct identity of the host country are to be expressed (Puijk, 1994, p. 101) After years of effort on organizing ceremonies, a host nation is expecting to be recognised by the international community as well as be affirmed and celebrated on its national identity. National identity is not a static entity but more of constantly negotiating and reformulating. The director and actors involved in Olympic ceremonies are not only to deliver what the country is already known to the world but also to transform it and model it. Jackie Hogan believes that the Olympics are “key sites in the discursive construction of natio本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。