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Within a short period of just over a decade, IMC has swept around the world and become the accepted norm of businesses and apparently the agencies that service their needs [17]

论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-03-19编辑:anterran点击率:27398

论文字数:6417论文编号:org201103191205141283语种:英语 English地区:英国价格:免费论文

关键词:The Emergence of IMCA Theoretical Perspectivebusinessesmarketing communications

>99–104.
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THE EMERGENCE OF IMC
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