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TVS汽车的营销策略 Marketing Strategy of TVs Motors [2]

论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2017-06-23编辑:cinq点击率:14421

论文字数:5000论文编号:org201706231339204833语种:英语 English地区:英国价格:免费论文

关键词:留学生论文营销策略Marketing Strategy

摘要:本文是留学生市场营销学毕业论文范文,主要内容是以印度TVS汽车的营销策略作为研究对象,对其组织的基本结构、各级协调和运作有一个清晰和正确的了解。

side the organization should be direct and effective.

Should be complete with all essential activities being put into action.

There should be reasonable span of control at all levels

Wherever required, provision is to be available for expansion

Defined procedures are to be followed on all functions of the organization

Organization should always aim at promoting morality of its employees

Proper diversion on authority and responsibility is required

Business strategy:
TVS motors which originates from Trichur Vengaram Sundaram Iyengar motors is one among the leading motorcycle company in India .it is the third largest two-wheeler manufacturer company in India and among the top ten in the world. It holds annual revenue of more than $ 1 billion .It's a flagship company with TVS group USA with 4$ billion. It strives and thrives in manufacturing innovative and pioneer products. TVS emphasizes on launching new products with its new product introduction (NPI) team of approximately 300 engineers who stand at forefront in executing strategic visions for the organization for its new products. Though these products are developed domestically it collaborates with globally technical renowned partners. It aims to introduce six to ten products every year to address broad-based requirements of the market.

Bike for Anyone:
TVS Motors aims at introducing wide range products that's suits the needs of all two wheeler riders. It holds products from mopeds to racing motorcycles. The prices of these motorcycles are also affordable and reasonable to suit financial status of middle and upper middle class people in India. It was also the first motorcycle company in India to launch mopeds that were easily affordable to labor and wager groups of India.

Penchant for Quality:
TVS Motor has established four manufacturing plants located at Mysore, Hosur, Himachal Pradesh and one in Indonesia. The company is more consistent on its quality of its products so far. The vehicles were long lasting and reliable.

Innovation at the Helm:
Strength of the organization lies in its design and development of its new products, the company launched seven products on the same day in 1997, making it all the first automotive company to do so. They aim at developing superior customer satisfaction. TVS presents quality vehicles to meet ever changing need of its customer and market, the company already holds 15 million customers on road.

history:
The company was founded by Trichur Vengaram Sundarm Iyangar. He initially started on transport business holding large fleet of buses, trucks under the name of southern roadways limited. Later the company spread its wings on automobile sector, including insurance, finance, two wheelers manufacturing components, and tires. It is combined with 33 companies of its own to bring a turnover of nearly 3 billion USD. On 1978 the company started plant at Hosur to manufacture mopeds as a new division. Later the company collaborated with Suzuki on 1982 on a joint venture to obtain brand impression on its customers.

Major Milestone Year by Year:
1978: TVS Motors was started as a new division of TVS.

1982: Incorporated as Indians motors. It collaborated with Suzuki motors.

1984: 59,400,000 shares were issued on which 7,论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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