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论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2014-06-27编辑:felicia点击率:3836
论文字数:3269论文编号:org201406271255265878语种:英语 English地区:中国价格:$ 55
关键词:market demandabundant customerjewelries and adornmentsquality assurancebetter service
摘要:为了满足市场需求,丰富的客户选择,我们在诺维奇的城市中心建立了一个廉价的饰品和珠宝商店。我们的商店提供了可供客户选择的大量的珠宝和饰品。饰品的价格不会太高,并且很多以很低的价格出售,当然也包括一些中等价格。他们很有质量,我们的团队主旨就是为客户提供更好的服务。
Name: XX
Group: XX
Student Number: XXXX
Date:XXX
In order to meet market demand, abundant customer chose, we set up a cheap ornament and jewelry store in Norwich city center. Our store provides a lot of jewelries and adornments for customer choice. The ornament`s price will not too high, a larger number of them will have low-price and some of them will have medium-price. All of them will have quality assurance. There are many different kinds of ornament can be choice by customer. There are many new ways from our team to make customer get the better service.
Customers:
Jewelries and adornments are very popular for teenagers, and some middle-aged person also like jewelries and adornments, but not obsessed with them. Our team had done a Marketing research in Norwich city center and UEA. According to our research so many young people like jewelries and adornments. Teenagers are the most important part of our consumers. The young people would like adorn some jewelry and collect some jewelry. For the customers the most important things is the goods style cannot less and good quality. The customers go shopping usually go to city center, because in city not only shopping mall but also has many store. Some customers like online shopping, and book the new style goods online, these customers like to know the new style goods in first time and in the first time book it. The young group customer larger numbers of them are students they doesn`t have enough money to spending for the jewelries and adornments. The customers want the goods have a low price and new style. Our target customer is the teenagers, a larger number of teenagers spending jewelries and adornments think one style do not have a lot of goods they want some style just for themselves, also can have some popular style have a lot of goods they can share for them friend, and can have special goods for gift. So we need to come up with more ways to seize the heart of customers.
My planning methods
Corporate law a Marketing Plan: Identify business objectives
Business objectives must be clear about the problem: First, determine the target market, customer service is what kind of business where the market size much what the customer needs and other issues, which is developed on the basis of intelligence Marketing Plan???. The second is to determine the effect of corporate marketing. Remind the international brand network effect here include not only the profitability indicators of enterprises, but also includes some other business goal, such as corporate reputation, corporate reputation and so on.
Enterprise Marketing Plan Rule two: design the diversity of marketing planning
Way companies produce are varied. Commonly used methods are:
Four Elements
Market Environment Analysis
Analysis of consumer psychology
Advantages of the product
Choose marketing methods and platforms
Marketing planning framework
Marketing Mix:
Production
Price
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