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论文作者:英国论文论文属性:硕士毕业论文 thesis登出时间:2012-06-26编辑:tinkle点击率:11373
论文字数:17374论文编号:org201206262040216768语种:英语 English地区:英国价格:$ 132
关键词:cross-border strategic alliancesiron and steel enterprises; reform conditionsinternational competitivenessstrategic choice
摘要:Chinese steel market reform conditions and adapt to the international development factors
论文题目:Chinese steel market reform conditions and adapt to the international development factors
论文语种:英文
您的研究方向:marketing
是否有数据处理要求:否
您的国家:英国
您的学校背景:英国中等院校,目前全英排名58,属于英国重点大学
要求字数:15000
论文用途:硕士毕业论文 Master Degree
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:1我不是在职硕士,导师不是博士生导师.
2必须按导师要求写,10-15天交一份修改搞.
Chinese Steel Market Reform Conditions and Factors Adapt to the International Development
Abstract
With economic globalization and the rapid development of science and technology, more and more enterprises begin to recognize that their own strength alone is difficult to survive and develop in an increasingly competitive market environment. Since the 1980s, Western countries, especially multinational enterprises forced by strong competitive pressures, strategically adjusted their competition relations to be with cooperation instead of competition means to participate in global competition. Cross-border strategic alliance becomes an important way for modern enterprises to strengthen the competitive advantage, which is known as "the most important organizational innovation since the 1920s."
After China's accession to the WTO, its economy completely integrated into the world economy, the central authorities implemented the "going out" strategy of opening up, which is the need to further expand opening-up in a new situation. To this end, China should accelerate and develop a number of internationally competitive conglomerates. In terms of the steel industry, China has become the power with the world's first steel production and steel consumption, but China is not a steel power. The areas of size of business, innovation capability, product structure, bargaining power have large gaps with the world's largest steel companies, which are the obstacles for China's steel enterprises in international operations. With the world's major steel companies have been through mergers, joint to expand and strength the production capacity, China's steel enterprises should be from a strategic perspective to focus on the arduous situation in the future, seize the opportunity of the global wave of integration in the steel industry to expand through a variety of effective ways to improve international competitiveness.
Purpose of this study is to provide theoretical basis, methodological guidance and strategic recommendations for cross-border strategic alliances in China’s iron and steel enterprises, and present the constructive advice for the construction of the competitive strategy of China's iron and steel enterprises to enhance international competitiveness of. This dissertation, using the combination of theory and practical research methods, analyzed the rapid development of cross-border strategic alliances and the international competitiveness of China's iron and steel enterprises which needs to be enhanced, conducted in-depth study of cross-border strategic alliance theory and practice issues in China's iron and steel enterprises.
Keywords: cross-border strategic alliances; iron and steel enterprises; reform conditions; international competitiveness; strategic choice
Table of Contents
Acknowledgements 2
Abstract 3
Table of Contents 5
Chapter 1 Introduction 7
Chapter 2 Literature review 11
Chapter 3 Methodology 26
Chapter 4 Cause analysis of China's steel enterprises to enhance the international competitiveness by using multinational strategic alliance 28
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