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Food Tourism & GastronomyThe Beer Festival

食品旅游美食啤酒节

1.0 Introduction 

1.0引言

This paper will focus on the investigation into the impacts of Qingdao International Beer Festival on the destination, and the interview will be used as the research method to study this topic. In the first part, the aim, objectives, relevant literatures and methodology will be shown. Then in the next part, the nature of the festival, the interview design, process and outcomes, and the impacts of the festival will be discussed and analysed. In the final part, the Marketing evaluation and corresponding recommendations will be offered based on previous discussion.

本文的目的是将重点放在调查青岛国际啤酒节的影响上，访谈将用作研究方法来研究这个主题。在第一部分中，目标、目的，会显示相关文献和方法论。然后在接下来的部分，这个节日的性质，面试设计、过程和结果，节日的影响将讨论和分析。在最后一部分,营销评价和相应的建议将在基于先前的讨论予以呈现。

2.0 Proposal-Aim, objectives, literature review and methodology  

2.0主要目的，目标,文献综述和方法论

2.1 Title

2.1标题

An investigation into the impacts of Qingdao International Beer Festival on the destination based on the interview method of research

重点放在调查青岛国际啤酒节的影响上，基于访谈研究的方法。

2.2 Aim

To research the economic, cultural, and political impacts of Qingdao International Beer Festival on the restaurants, shops and hotels as a tourist destination.

2.3 Objectives

To research the reasons behind the popularity of Qingdao International Beer Festival

To investigate the influence of Qingdao International Beer Festival on the development of local tourism industry

To investigate the influence of Qingdao International Beer Festival on the cultural exchange between visitors

To investigate the influence of Qingdao International Beer Festival on destination branding and political identity.

To investigate the marketing activities of the Qingdao International Beer Festival

To give recommendations based on the analysis of the current situation

2.4 Literature Review

Food is seen as the reflection of a country's culture background. Therefore, it can be regarded as the one of the most attractive commodities in the destinations which has several possibilities to be adopted as the tool in the marketing activities. Many studies have indicated that the food and wide can be regarded as the best description of a destination which can be used to market the destination. (Cohen & Avieli, 2004; Richards, 2002 ).

Several studies indicate the interrelation between the food and tourism. More importantly, the local development is put into practice all over the world in the way of either developing and promoting some specific commodities,service , course,event  or the combination of services and products (Corigliano, 2002; Boniface, 2003). A number of studies have shown that such interraltion in some nations like Australia,New Zealand and many other countries in EU(Murray 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。