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This paper will focus on the investigation into the impacts of Qingdao International Beer Festival on the destination, and the interview will be used as the research method to study this topic. In the first part, the aim, objectives, relevant literatures and methodology will be shown. Then in the next part, the nature of the festival, the interview design, process and outcomes, and the impacts of the festival will be discussed and analysed. In the final part, the marketing evaluation and corresponding recommendations will be offered based on previous discussion.

1引言

本文将重点研究青岛国际啤酒节对目的地的影响，面试的方法将作为研究这一课题的研究方法。在第一部分中，主要讨论目标，目标以及相关的文献和方法。然后，在下一部分分析节日的性质，提出面试的设计，过程和结果，并且对节日的影响进行讨论和分析。在最后一部分，在此基础上提出相应的营销评价和相应的建议。

2.0 Proposal-Aim, objectives, literature review and methodology
2.1 Title
An investigation into the impacts of Qingdao International Beer Festival on the destination based on the interview method of research

2 建议目的，目标，文献综述和研究方法

2.1 主题

调查了青岛国际啤酒节的影响，利用访谈方达到研究的目地。

2.2 Aim
To research the economic, cultural, and political impacts of Qingdao International Beer Festival on the restaurants, shops and hotels as a tourist destination.

2.2 目标

研究经济，文化，和青岛国际啤酒节对餐馆

的政治影响，商店和饭店作为旅游目的地。

2.3 Objectives
To research the reasons behind the popularity of Qingdao International Beer Festival

To investigate the influence of Qingdao International Beer Festival on the development of local tourism industry

To investigate the influence of Qingdao International Beer Festival on the cultural exchange between visitors

To investigate the influence of Qingdao International Beer Festival on destination branding and political identity.

To investigate the marketing activities of the Qingdao International Beer Festival

To give recommendations based on the analysis of the current situation

2.4 Literature Review
Food is seen as the reflection of a country's culture background. Therefore, it can be regarded as the one of the most attractive commodities in the destinations which has several possibilities to be adopted as the tool in the marketing activities. Many studies have indicated that the food and wide can be regarded as the best description of a destination which can be used to market the destination. (Cohen & Avieli, 2004; Richards, 2002 ).

Several studies indicate the interrelation between the food and tourism. More importantly, the local development is put into practice all over the world in the way of either developing and promoting some specific commodities,service , course,event or the combination of services and products (Corigliano, 2002; Boniface, 2003). A number of studies have shown that such interraltion in some nations like Australia,New Zealand and many other countries in EU(Murray & Haraldsdóttir, 2004; Hassan & Hall, 2003), in Canada(Telfer&Hashimoto, 2003) and many others nations (Haas, 2002).

Some examples about the networks in the food tourism can be found in New Zealand and Australia, in the meantime, in a lot of cases the well-established food sectors can be tre本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。