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 of  existing  linguistic  or  speech forms  to  express  different  content  according  to  practical  needs  in  different  advertising situations.  And  they  also  go  through  four  stages  of  assimilation,  retention,  expression  and transmission to be competitive enough and infect audiences successfully. For example, “今年20，明年 18 “,”不在乎天长地久，只在乎曾经拥有”, and so on. These advertising linguistic memes can  arouse  people’s  attention,  store  in  their  mind,  pass  the  four  stages  and  infect  people successfully.  
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Conclusion 

This  thesis  studies  advertising  slogans  from  the  perspective  of  memetics.  Through  our research,  some  major  findings  as  well  as  limitations  and  suggestions  for  further  studies  are obtained.  In  the  following  sections,  we  will  firstly  discuss  the  major  findings  of  our  study. Then the limitations of the present study as well as its suggestions for further studies will be illustrated. Based  on  memetics  and  previous  studies,  this  thesis  analyzes  Chinese  advertising slogans  thoroughly.  To  be  specific,  it  discusses  the  generation  mechanism  including   generation  means,  stages  of  generation  and  influential  factors,  the  classification,  and  the pragmatic functions of successful advertising linguistic memes. Through our analysis of these several aspects of advertising linguistic memes, we find the following answers to our research questions.  Firstly,  different  types  of  advertising  linguistic  memes  employ  different  generation means. In terms of the genotype, it is generated through two ways: replication of the form and content of original linguistic expressions, and imitation of sound. In terms of the phenotype, it mainly  adopts  three  means:  imitation  of  the  phonetic  form  or  linguistic  structure  of  fixed linguistic  expressions,  reorganization  of  the  order,  the  structure,  or  the  content  of  a  certain linguistic  expression,  and  displacement  of  fixed  linguistic  expressions  in  new  advertising contexts.  
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References (omitted) 
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