英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

more本类最新英语论文

more热门文章

more留学论文写作指导

世界经济与文化对营销策略的影响 [3]

论文作者：www.51lunwen.org论文属性：议论文 Argument Essay登出时间：2016-02-28编辑：kittytwin点击率：6833

论文字数：1435论文编号：org201602251336082903语种：英语 English地区：澳大利亚价格：免费论文

关键词：World economy营销策略地球村

摘要：随着地球村的趋势，世界经济正在发生变化，交流、运输和资金流动都更加快捷，市场也遇到了新的机遇和挑战。每一个公司为了获取更大的利益都不得不调整自己的营销策略，以得到更大的全球市场。


When an business organisation first time entering target global market in the most cases does not take into the account of existing difference among the company's domestic market as well as character of the global market.It is definitely true that norms and values of the customers,nature of the market infrustructure and competitors and their strategy are different from one market to another marketplace.

To assess the competitive advantages in the international market it is necessary to find out the strength and weaknesses of itself as well as competitors in each country where they wish to do marketing and also have to determine how these out come of these SWOT analysis can interact to influence deployment of resources worldwide.For example,Kao's Attack is the Japan's leading brand in the laundry detergent industry.It is the number 1 brand which in strong position among the 170 brands in Japan.However in outside the Japan Kaos in detergent market positioned small as it dominated by the Uniliver,Colgate-Palmolive and Prockter and Gamble which reflects that Kaos has limited configuration of operation ouside the Japan even in its five major products.According to statistics,in 1999 about 29% sales of Kaos was outside the Japan and approximatemly half of those sales was in Asia.This reveals that Kaos has limited geographic scope of infrustructure by which it is difficult to expand its operation around the world.This can be customised to a better prospect by concentrating on discover of customers needs and wants,a strong sales forces,Superior research and development and effective profit manaement.

Global market is inherently complex in compare with the domestic marketplace.Global markets are more or less geographically dispersed but there is interlinkage through trade flows,communication and distribution network,common market infrustructure,the prescence of common customers and so forth.(Dicken 1998 in Stanley J.et al,2008).Even though there are some complexities and flexibility but it also possible to achieve sustainable competitive advantages in global market by considering followings:1.Determination of what extent market is integrated and interlinkage.2.Strength and geographic scope of the firm's position in global market.3.management and organization of linkage to all operational activities.

An organisation's configural advantage will be achieved whene there is avaiablity of geopgraphic scope in the global marketplace will be possible,If an organization has no rich resources to market their product into either emerging market or developed market then they will face tremendous problem in amrketing as the compny will be dominated by the others highest company.本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。

共 3/3 页首页上一页123下一页尾页

相关文章

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非