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论文作者:英国留学论文属性:作业 Assignment登出时间:2012-05-23编辑:tinkle点击率:5012
论文字数:2146论文编号:org201205231629118487语种:英语 English地区:英国价格:$ 22
关键词:英国留学management crisiscrisisPR
摘要:Prepare a crisis management plan for the scenario below. You work in the Public Relations department of the UK's leading baby-food manufacturer. In the last week, there have been three damaging reports in the national print and broadcast media that glass has been found in your most popular cereal food product.
英国留学论文代写题目:PR crisis management plan
论文语种:英文
您的研究方向:PR
是否有数据处理要求:否
您的国家:英国
您的学校背景:
要求字数:1500
论文用途:英国论文代写留学
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:Prepare a crisis management plan for the scenario below.
You work in the Public Relations department of the UK's leading baby-food manufacturer. In the last week, there have been three damaging reports in the national print and broadcast media that glass has been found in your most popular cereal food product.
The Head of Corporate Affairs has asked you to draft a plan, in note form, identifying and outlining activities which should be implemented to ensure that the company's safety record and reputation are maintained.
Draft the plan, identifying your target audiences and clearly distinguishing between activities which can be carried out by your department and those which should be carried out by other departments within the company.
Your plan should include an outline budget and timetable.
英国留学:PR crisis management plan
1.0 Executive summary
The main purpose of this report is to draft a plan for Baby Taste Ltd. This https://www.51lunwen.org/yingguoliuxue/ report presents some activities and outlines for Baby Taste Ltd. by analyzing the management crisis, indentifying customers and estimating the budget sheet.
Baby Taste Ltd. is the UK top one baby-food manufacturer, which offers a large range of baby stuff to customers. Now, Baby Taste Ltd. is undergoing some difficulties and problems. Last week, it is reported that glass has been found in the most popular cereal food product. Since the chance of losing current and future potential customers is much more than before, activities have to be implemented to maintain the company’s reputation as well as record. This draft of plan indentifies target audience and customers, notes each department’s responsibilities and carries out an outline budget and timetable.
Table of content
1.0 Executive summary 1
2.0 Introduction 1
3.0 Identifying audience 2
4.0 Insight of the crisis 3
5.0 Implementation details 4
5.1 Crisis management timescale 4
5.2 Crisis management team 5
5.3 Crisis management budget sheet 6
6.0 Information 7
7.0 Communication 8
7.1 Media Communication 8
7.1.1 Television interview 8
7.1.2 Online communication 8
7.1.3 Public statement 8
7.2 Customer communication 8
7.3 Company inside communication 9
8.0 Monitoring and evaluation 9
9.0 News release 10
10.0 Contact List for Key Media 10
11.0 References 12
11.0 References
Bland,https://www.51lunwen.org/yingguoliuxue/2012/0523/1629118487.html M. (2002). Communicating out of a Crisis. Palgrave MacMillian.
James, E. (2007). Leadership as (Un)usual: How to Display Competence In Times of Crisis. Leadership Preview.