Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-04-29编辑:felicia点击率:32823
论文字数:论文编号:org201504232104352162语种:英语 English地区:英国价格:免费论文
关键词:
摘要:当今时代的不断发展对银行业提出了更高的发展要求,本文通过对银行业进行分析,探索银行业发展中service quality的重要性和价值。
Bank Alfalah Ltd as compared to its peers is in a better position to deal with any unfavourable market trend. The main objective of Bank Alfalah is to improve the corporate image of the bank, expand the network of branches in order to penetrate the market and to improve the service quality and customer service by focusing on the high levels of technology. The top level management of the bank is formulating new strategies and is constantly working on introducing new products and services to cope with the current demands of the customers. The top level management is focusing attention on enhancing the service quality practices to accomplish the objectives. The findings of the research suggest that by improving the standards of service quality, customer satisfaction can be achieved which will help in customer loyalty and enhance profitability. The findings also suggest that satisfied customers are more likely to stay with the bank and recommend it to others.
The findings of this research have to be interpreted taking into consideration few limitations. One limitation of this research is that it was conducted only in Karachi, an urban area of Pakistan. Second, data collection was only limited to the branches of Karachi. Therefore the findings cannot be generalised for all the customers of Bank Alfalah Ltd.
References:
Cronin, J. J.Jr, and Taylor, S.A. (1992), ‘measuring service quality: a reexamination and extension', Journal of Marketing,56,pp.55-68.
Palmer A. and Cole, C. (1995), Service marketing: principles and practice, Prentice-Hall Eaglewood Cliffs NJ.
Spreng, R.A. and Mackoy, R.D. (1996), “An empirical examination of a model of perceived service quality and satisfaction”, Journal of Retailing,72,2,pp.201-14.
Tayor, S.A. and Baker, T.L. (1994), “An assessment of the relationship between service quality and customer satisfaction in the formation of consumers ‘purchase intentions”, Journal of Retailing, 70,2,pp.163-78.
Najjar, L. And Bishu, R.R. (2006), ‘Service Quality: A case study of a bank,' The quality management journal,13,3,pp.35-45.
Woodside, A.G., Frey, I.L. and Daly, R.T. (1989) ‘Linking service quality, customer satisfaction and behavioural intention', Journal of health care marketing,9,pp.5-17.
Results, Analysis and Findings:
In this chapter the very different types of responses collected from the customers of Bank Alfalah Ltd and the data collected on the basis of the dimensions of service quality. The results of the responses and analysis of the data has been shown 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。